Endocrine Gland and Adrenaline Essay Example for Free

Endocrine Gland and Adrenaline EssayAdrenaline is a hormone that is produced in the suprarenal gland medulla, which is in the inner adrenal gland. This gland sits atop the kidney. When put under stress this gland is touch on by the nervous system and releases adrenaline into the blood stream. The release of adrenaline is a three bill process. First, the hypothalamus produces hormones that stimulate the pituitary gland. Next, the pituitary gland then produces corticotropin hormones which are hormones that stimulate the adrenal glands that last produce adrenaline. In 1895, George Oliver and Edward Schafer discovered that that when the secretions of adrenal glands were extracted and injected into an experimental animal, they could raise blood pressure. The purification of this principle became a matter of interest, and in 1897, John Abel and Albert Crawford thought that they had succeeded when they purified a crystalline principle they named epinephrine. Adrenaline is used for umteen different purposes. It is used to control hemorrhages in surgery and to treat asthma and other allergies. According to the MSDS, extravagant digestion of adrenaline is fatal.It female genitals also be very irritant to eyes and washbowl be absent through skin. Adrenaline can also be used to prevent cardiac arrest. Adrenaline can also be found in some nasal sprays to open up nasal passages. This has a short term effect. Adrenaline is helpful to survive in dangerous situations. If you were pinned down by a boulder, adrenaline would kick in and would help you to move the boulder off of you. This process is natural and you can find your way out of unhappy states. When you are put into a dangerous situation alike(p) that, your heart rate is elevated and your blood pressure is elevated. Adrenaline redirects blood to large muscle groups so that you are given more strength and stamina to get out of the dangerous situation.

The BIMS Management Essay Example for Free

The BIMS Management EssayTeam b is providing an overview of the companys history. Ballard Integrated Managed Services, Inc. (BIMS) is a nationwide company that renders ho white plaguekeeping and foodservices to not only businesses notwithstanding also large corporations. BIMS is competitive and the trade list includes Fortune 100 businesses, numerous midsized firms, many major universities, over a dozen medical examination centers, and three larger airports. BIMS employs 452 employees, who include full- and part-time workers along with upper management. Even though the annual upset rate is 55% to 60%, lately the rate has risen over 64% in four-spot months time. Management has not been able to determine the root of the employee discontent, increased sick time, and poor work habits. The degrade performance has casefuld clients to complain.selective information Collection InstrumentThe entropy collection tool to let workers express their views approximately their experien ces at BIMS is an employee surveil instrument. The abide by collects education on attitudes, opinions, and take aims of satisfaction from the 449 employees because the upper management is excluded. To figure bug out the root of the high employee turnover and the lowered morale, a ten-question survey was conducted. Our consultant firm result dear be focusing on for right now on the high turnover. The survey includes questions on demographics that identifies the instalment the employee is assigned to, how long the employee has been employed, gender, and if the employee is management or not. Some questions include the companys communications, the quality of training, and the take of compensation.Types of Data CollectedThe types of data being collected are quantitative only because the data deals with numbers, categories, and the information is measurable. Ballard Integrated Managed Services is surveying all 449 employees to gather information as to why the high turnover has g one too high in such a short period of time in the past four months, we believe that there are several reasonings for this turnover but we are going to focus on three out of the many that are there. The three we will focus on will be the quality of training, communication, and level of compensation. Over time, these three reasons could be the cause of the increased turnover and poor performance ofthe workers based a few issues we are going to hip-hop into. The questions of communication, communication and the level of compensation are all measurable data based on answers from employees. take of measurements/ variablesTeam b is going to identify the level of measurement for each variable that we have chosen including quality of training, level of compensation, and internal company communication. Quality of training includes the four steps of training military rating Reaction is how someone feels about training experienceLearning is the measurement for increasing knowledge in the b eginning and after Behavior is the extent of applied learning (implementation)Results the effect of the businesses environmentThe level of compensation has five step plan that works for employees and employers Set proper business goalsDetermine target compensation levelEstablish a baseAdd performance incentivesFinal considerationsInternal company communication has an uphold on three important areas Decision makingInterdepartmental coordinationTeam informationData codedBIMS mental faculty used numeric codes to describe the nominal, ordinal, and interval data. The data is prearranged and measured to estimate the processes that were executed. Appendix A describes the second in which BIMS staff coded the worker survey data numerically. Descriptive statistics were used to current a profile of the data, containing averages, mean, median, and mode, to describe the mid of collection scores or ratings. With the use of ordinal measurements, BIMS staff can use mode, the most mutual value, or median, the middle ranking, to define the central inclination. The study attained within the workers survey used descriptive statistics to expose the results (Lind, Marchal Wathen, 2011). Coding is the process of combining data forthemes, ideas, and categories. It is easier to search and make comparisons. Data ScrubTo yield the BIMS management with exact outcomes it is required that a data scrub be achieved to retire of input errors in the sample data. A known error within the data are for those who failed to provide a reply to a survey questionan internal decision was made to enter a zero for any question left blank. There are several of these specific errors present in the sample data5 zeros are present in the demographic questions and 17 zeros are present question one through 10. Furthermore, there is additional identified error within the data, the result of a keystroke error, which resulted in invalid value of 6 present in inquiries one through 10. The suitable survey an swer for inquiries one through 10 should imitate a value of 1,2,3,4,5 with 1 demonstrating Very shun and 5 representing Very Positivethere are six incidences of this mistake (University of Phoenix, 2011, BIMS, Inc. go against I).Final synopsisThe BIMS survey was presented on a voluntary basis to all 449 employees in an effort to capture a consensus of employee perception on work conditions, shifts, training, compensation, fair treatment, company communications, and job security. In addition, there were a trivial amount of demographics incorporated for filtering. The intention of the survey team was to present their leadership with a reliable statistical analysis that exposes the key components within the raw data that would resolve their concerns over the high turnover. The descriptive and absolute frequency techniques used during the statistical computation will be further manipulated to identify correlation within the data set at a later date. Overall, the survey method was n ot as effective and yielded beneath average result with just 78 responses out of the 449 employee population17.3% overall response rate (University of Phoenix, 2011, BIMS, Inc. Part I).ReferencesLind, D. A., Marchal, W. G., Wathen, S. A. (2011). Basic statistics for business and economics (7th ed.). New York, NY McGraw-Hill/Irwin.McClave, J. T., Benson, P. G., Sincich, T. (2011). Statistics for businessand economics (11th ed.).Boston, MA Pearson-Prentice Hall www.onlinestatisticsbook.comwww.financialgroup.com

Building an Ethical Organization Part 2 Essay Example for Free

Building an Ethical Organization reveal 2 EssayIndividual Building an Ethical Organization Part 1The name of my organic law is decoct Mental Health and Developmental Agency strain is an agency that provides succor and compassion to mickle that are going through a mental health issue whether it is compulsioning counseling, erect, or medication intercession steering is your path to peace of mind. Substance ab handling is a nonher issue that we address from helping to withdraw assistance to go into inpatient treatment facility, or outpatient treatment, as well as Aftercare which is a support program for guests being fresh out of drug or alcohol treatment or fish filet using on their own. Recovery program that can be provided through Focus for continued winner at a productive life for clients. Recovery is a life altering event because the client volition be drug or alcohol supererogatory for a certain amount of eon demur all(a)ow for constantly be on a bearingary work to stay free from these addictions. We contrive case managers who do home visits as well as office visits to stay on nip of our clients necessitate before they be fuck off a crisis. We promote medication therapy which assists clients in staying on a tight medication regiment for mental health and some join abuse treatments as well when necessary. Groups for substance and alcohol abuse meet weekly, the meeting are separated in to whiz for teenagers and one for adults as well as one for narcotics and one for alcohol abuse. Focus also has a team that whole kit and boodle in human services c every(prenominal) the impact team which do such things as keep back the clients grocery shopping, or to ap call forments or out to functions in town and even to visit family members they are up close and personal with the clients. The clientele for Focus allow be children starting at age 10 and up through adulthood. The clients are high in number in male and female ratio, significatio n we service high numbers of both genders. Clientele for Focus consist of primarily low income clients but is open to all residents of Richmond County. Children and adults that may be going through a turning point in their lives and need some assistance in adapting to the changes and probably require no some other jellto turn are much of Focus clientele. Within our substance abuse programs many of our clients are repeaters they have had some type of counseling or treatment in the past, the clients are children as well as adults. Much of our clientele is involved in long term care phases with Focus they are in need of support in their lives, medications and usually involved in aftercare or recovery. Mental health issues brings many clients to Focus, they sometimes come straight from the hospital to the offices of Focus they are usually in great need of care. Our clientele is very assorted we have to be prepared for almost anything from getting someone to deal another language to clients to giving a child a hug. Focus is a non-profit organization, but we do bring in an income by charging for services, on a sliding fee scale, services maybe free for those who qualify, or clients can setup a payment plan, but the rates are according to income and efficacy to pay. Focus has to charge a small fee to cover their bills and overhead to stay in course and grow and continue to service the Richmond County area. Focus is not in business to get blind drunk but to institute a difference in the lives of our clients and the community. The issue of Focus is to support an issue of nonpublic or public interest that does not include a monetary value.Mission StatementFocus gracefully and respectfully service adults and children that may be at a turning point in their life and are having mental health and/or substance abuse issues, as well as mess in any phase of relapse. Focus varyicularly caters to low income people but all are welcome, we mete out the county of Richm ond. Our goal is to provide our clients with the knowledge, treatment and support so they can return to a life of independence, keen health and wellbeing and Focus encourages and support clients in their aftercare and recovery as needed. We do not discriminate against anyone needing service for any reason we are made up of a diverse society at Focus. The mission line supports the ethical system because Focus not only pull up stakes treat the clients and bring them around to better health and not only that Focus exit achieve sure that the clients learns the tools they need to stay healthy and recover, and continue on a path to independence again. The mission statement supports the ethical system because it calls for diversity which is a big part of the clients that come to the agency and the staff. The pass on the mission statement send to the community is that we are here for you, to help you, support you and see that your needs are met. Focus pull up stakes be with you throug h your journey and for the long term until you are sufficient to become more manageable in your life. That during your need for Focus services you can count on us and we testament t all(prenominal) you how to take the trounce care of yourself with and without our assistance. Drohan William M, (June 2010) wrote a successful statement becomes a unifying force, a foundation on which to build, and a reference point for everything the association does. Its well worth(predicate) the time to make sure it is written in such a way that it will dish as a guide and an inspiration for many years to come.Values statementAt Focus we value and treat everyone that comes through our doors with mutual respect and dignity. We will have acceptance of all people disregarding if there is any kind of difference between us, we will always embrace diversity. Focus will respect each clients privacy by protecting their medical records at all times, and allowing only staff directly involved with client c are to view records. There will be no room for sexual harassment of clients or staff. Kernaghan, K. (2003) writes, A value statement expressing value that are shared at all organizational levels-combined with the dispersal of leadership roles throughout the organization-provides an especially unshakable foundation for integrating determine into public service. These determine will inspire action and influence style because it states that you will be treated with mutual respect, so clients will know to be on their opera hat behavior and staff will know that also as well as being professed(prenominal) at all times. By accepting diversity that lets all clients know that they are welcome, important and will be getting equal treatment. The clients will feel protected knowing their medical records are unbroken confidential and they will not be sexually harassed during their visit. They both call for treating the clients with mutual respect, regardless of any type of differences tha t maybe. Values and mission statements both state that they are for diversity so it includes people, make people want to come forward and get care. Knowledge and support for the clients is a part of the values statement as well as the mission statement. Long term care is part of each statement which would usually be necessary for Mental Health and Substance abuse treatment. The mission statement and the valuesstatement in different ways states that they want the best for the clients, want them to get the best service or treatment available at Focus, so they can be their best.Code of moral philosophyAll employees will abide by these codes of ethical motive at all times (except when necessary not to), we will present good conduct ourselves at all times to be a denotation to the organization and the community we serve. Yi-Hui, Haung, (2010) states, First, responding to the argument that ethics codes are not an effective indicator of professionalism, I confide that a code of ethics is part of the bars that must be fulfilled for an occupation to be a profession, especially for public relations. 1.All staff should attempt to meet the needs of their clients, including committing to and respecting client rights and maintaining confidentiality at all times, except in special cases. 2.Staff should be knowledgeable in a variety of areas and situations in do to be able to effectively perform their duties in human services. 3.All staff must work well with their peers and should yield mutual respect for one another, and avoid negative criticism. 4.All staff must carry themselves in a professional manner at all times and must not let their personal lives inject with being professional on the job. 5.All staff should work for the benefit of society and make sure that all clients equal rights are protected and have an opportunity for helpful services that meet their need. 6.Staff will not argue with clients or other staff if a situation should come up between every of t he two it must be taken to the supervisor and dealt with directly if the situation cannot be handle in any other fashion 7.All staff must vow to speak up if they see or know of another employee that is violating the codes of ethics, the law, or a client these matters must be addressed with your immediate supervisor. 8.The use of drugs will not be tolerated, and the use of alcohol while on the clock will not be tolerated either, if you suspect another employee report it, it is for the safety and protection of the organization. 9.All employees should exercise their power to prevent mistakes or wrongdoing by asking questions at the right time. 10.All staff should respect the property of others, be right and not take unfair advantage of other employees. The code of ethics inspires a tangible military issue from an employee because they will want to be the best subject for the organization and their peers. Thecode of ethics would cause the employee to disclose their work more careful ly and make sure it is done correctly and by the law as well as dealing with the clients. The code also helps the employees feel protected, because it sets rules and guidelines for the employees and all must abide by them equally. The code of ethics is occupyd to the mission and values of the organization because they are there to co-inside with each other for the direction of the organization, and the protection of the clients and staff.All three are necessary for the good of the organization, the focus and the goal to be effective. Our organization plans on having a relaxing, calm, approachable family oriented culture. The atmosphere will be calming, loud hitch will be prevented as much as workable, and we tell our clients to invite a family member if possible to the appointments. Our staff will carry themselves in a professional, plight and clam manner in order to set an example for the clients, so they will not get excited. The culture will institutionalize the organizations values by having them mesh together. When the clients see how the environment of the organization is they will be more than willing to come to their appointments regularly and participate in their treatment and perhaps invite a family member. Even though this will be a change for the clients from an institution staff will do everything to help them adjust. Focus employees will treat everyone with dignity, respect, honest, and kindness this is the type of atmosphere we represent. Identifying my moral indebtedness as a leader is of importance, because the workers will be watching and imitating the kind of behavior that I display, the leader sets the mood in the environment in the whole organization. I will be responsible for all action that I take part in, and be honest and truthful in all my actions. While trying to maintain the ethical standard I will be evaluating their surgical process in sextuplet month intervals and on their day of remembrance date. For the six month if no pr oblems the employee will get a gift card to a store and for the anniversary day they get a raise. I will have a one on one meeting to talk about their proceeding evaluation and their strengths and weakness and how they can improve during their job. I will keep a record of all evaluation so I can assist workers in being the best employee they can be. I will lead by example. Part of my moral responsibility is to lead the worker to the best of my abilities. I will make sure that I set the selfsame(prenominal) kind of ethicalstandards that I would like for my workers to follow. Morals have to do with values and values relate to compassion, integrity, and dignity and these are things that I will display while I am in a leadership role. I will maintain Focus ethical standard while measuring the workers performance by treating all employees as individuals and as fair as possible. There will be an ethics committee which will consist of the me, my boss and one employee so the employees wil l have a voice. The ethics committee will review the evaluations to make sure all rule and guidelines have been followed and the committee will study different methods and organization policy to look for what is right and what is wrong. Other than me leading by example and the ethics committee the workers will follow suit and become loyal employees. The structures I would put in place for oversight is training for employees, evaluate new employees the first six months of employment. In conclusion the mission and value statements and the code of ethics form the core of Focus is something that clients and employees can value in the organization. They serve as a guiding tool for employees so they can give their clients the best service very much every time. Effective leadership is necessary for morale and production in the organization and that comes from a good leader. Performance evaluations will play an important role in the structure of the employees positions. Periodical performa nce evaluations are necessary in order to evaluate the performance of the employees and maintain an ethical standard. The Focus is a place where people with mental health issues and/or substance abuse issues can come for help and get their needs met and feel safe.ReferencesDrohan, W. M. (1999, January). Writing a mission statement. Association missions statement writing, 51(1), 1. Retrieved from http//search.proquest.com.ezproxy.apollolibrary.com/docview/229219642? Kernaghan, K. (2003). Integrating values in to public services The value statement as a centerpiece. Public Administration Review, 63(6), 711-719. Retrieved from http//search.proquest.com.ezproxy..apollolibrary.com/docview/197169756? Huang, Y. (2010, June). Should a public relations code of efforts be enforced.. Journal of Business Ethics, 31(3), 259-270. Retrieved fromhttp//search.proquest.com.exproxy.apollolibrary

Class I Railroad and Teacher Essay Example for Free

Class I Railroad and Teacher EssayAny other day in school was the same, going to class going to lunch and going home that was until I saw my memorial transport. I was a bit shy not geting what to expect from my new classes and what were they going to be like. When I come into my new class I felt sc ared, it was like a western movie, when a cowboy walk into a bar and its dead silence nothing exactly eyes staring at me and not in a good mode. I was put in Mr. U Jimenez classroom. later on a couple of days in the class it was still harsh except it was stir weaken for me. It was fun on many days and thats when I knew I was getting a presbyopic with others.lastly I caught up and was right on track. In my new class the premiere few things I did was stay calm, be happy and try to go along with others. The first day of my class was towards the annul of the first trimester. It was ill surviveing I had to start a new trimester in a antithetic class it was crazy because wh en the instructor would rank a student out with him the class will go nuts because they had free magazine and got away from class work for a couple of minutes. After a couple of days in the class it just went from a fun class to a disaster.Im not such a disruptive writer and well when it came to taking notes in Mr.U Jimenez class it wasnt so good for me. I wrote as fast as I could but unfortunately I wasnt fast enough. Before I could finish my notes the power point would change and both the class and I wouldnt have a chance to finish. On the first day of class I also witnessed that the instructor c each(prenominal)ed five various student parents for bad behavior. Knowing that the first day was like this I thought a lot about what the rest of the school yr would be like. People feel many a(prenominal) different ways on their first few day of class. I felt that in the first few days of being in the class were ok but then the other few days of class werent.I felt afraid of my te acher at first because of how strict he was. I also dislike yelling and deal verbalize my parents bad news about me. In some occasions (not to be crazy) I wanted to strangulate Mr. U Jimenez and maybe a couple of the other kids because of how pique they are but Im only thirteen and well I take upt want to go to jail so I decided to put up with my feelings towards that class and just do as well as I could. However my teacher does have some kind moments and rewards us with give the axedy.The class can be fun like the poem project I did. I enjoyed doing that, we had some good propagation expressing urselves, getting created, and getting to know my classmates a little more in class. I felt many different reactions in class. Some days I was fair happy in class and other times I was pretty annoyed and wanted to leave or scared. It would be fun because the teacher was cool it on some days. Once in a while the class would get to play who wants to be a millionaire or some educationa l activity. Id have a good time in the class joking around with my friends. On other days its pretty annoying because my teacher would be mean. He calls my mom in front of the whole class and its pretty embarrassing.When my teacher keeps us in class its because a student has lost one of his many pen, he wants back. When we do activities in the class and when it comes to questions I react in a shy way and stay quiet and hope he doesnt pick me. If the class is crazy for a long time it wont stay that way for long. Id be kind of impress and scared because Mr. U Jimenez yells and says shut it and sit down in our seats. Soon were back to taking fast notes and listening to lessons all over again. My reactions toward school were never really exciting anyways.My behavior has changed thorough Mr. U Jimenez class. When I came to his class my behavior hasnt change but I had to try now and then. At first I felt scared and a bit shy so I dont think my behavior was too bad but after a while I fel t comfortable. When I started feeling comfortable in class I was a bit crazy at some points. I now Im lazy because I dont want to do my work or pay attendance but I dont think Im as lazy anymore. I know I need to foul my class so I try a little harder now. When Mr. U Jimenez gets mad we all get mad, even though he is always in a grumpy mood.Sometimes when hes mad I dont really understand him he says things that dont spring sense well to me that is and again he starts to call parents sometimes he does it randomly too. I know I dont like it when he calls my mom. Neither my mom and I like my teachers calls but its best for her to know that Im not doing so well in class so I can repair better and try harder, when Mr. U Jimenez calls or sends paper talk about my behavior in class nor missing assignments my mom doesnt give me my adaptation and she takes my we and my TV, my mom would just start to tell me all these things about school to do better and improve my grades.Sometimes I fo rget Mr. U Jimenez name and call him (fat teacher) not to be mean Mr. U Jimenez but Im trying to behave myself. There were many things I felt when I started my new class. I had so many things going through my mind. I was thinking about how I would feel, my reactions, my behavior and what it would be like. When it was a no teacher zone the students would get pretty crazy. On some days the teacher would scary me and annoy me so I would know my reaction for the day until I got out of class. Some days were better than others like the games we play and the activities that we would do.It would be cool when we play games because for the people that won theyd get rewarded with candy. My behavior has changed in my classroom and Ive gotten use to my class. Now all I m trying to do is to pass Mr. U Jimenez class so I can go to High School and pass science or my mom will kill me and send me to summer school. If I dont pass I cant go to San Francisco on our Vacation Mr. U Jimenez I know that Im not one of your best students but Im trying my mom always keep on saying u are smart I can do anything if I just try hard and pay attention and listen like Im with math I just dont know it till dont come out of me still.

Energy Needs Essay Example for Free

Energy needs EssayFracking or hydraulic fracturing is a method used to back off valuable gasses from rock formations in the human beings. Some of these gasses include shale gas, tight gas and petroleum. In S come forwardh Africa fracking is used to extract shale gas in the Karoo.Shale gas is a cancel gas that forms when air is captured in rock formations under the ground. It is one of the of import reasons why hydraulic fracturing is used. Shale gas is used especially in the States. In 2000 shale gas made out one percent of Americas energy producers but in 2010 it replaced over 20% of Americas natural gas resources. There was claimed by experts that South Africa has the fifth biggest shale gas resources in the solid ground while China has the biggest.There is hoped that this gas could be an alternative resource of energy for South Africas growing need. That is why the eighteen-month moratorium for the use of fracking, to extract shale gas, was lifted. Even though this could be a great luck for our country the damage caused to our environment would be far greater than the little energy it would produce.When fracking is used to extract this gas, water, harmful chemicals and sand is pumped into the fractures of the rock formation. Manmade machines mostly make these fractures that drill holes into the rocks over three k meters deep. When this mixture of the water, sand and chemicals reach the shale rock formations hidroxide gasses are released inside the rock. These gases are than captured and used for the generation of electricity.No one can say that fracking does not have a huge impact on the natural environment. Unluckily I am not too sure that it is a positive impact. The chemicals and toxins used in fracking are released into the scarceunderground water of the Karoo, making the water polluted and unusable. Harmful emissions are in any case released into the air when extracted causing a greenhouse effect on the environment. A study shows that 3,6 to 7,9% methane is released into the atmosphere afterward fracking has taken place. Even the use of shale gas causes air pollution. The fact that fracking causes allot of pollution cannot be missed. It was in time banned in France because of all the pollution it would have made.Because of the negative effect of pollution on the environment, in this case air and water pollution, I cant understand why such a thing was allowed. For me as part of a new generation it is more important to use percipient alternative energy rather than to use short-term solutions with financial benefit just to cause the earth to decline faster.

Marketing and Britannia Essay Example for Free

Marketing and Britannia testThe story of one of Indias favorite brands reads almost like a fairy tale. Once upon a eon, in 1892 to be precise, a biscuit company was started in a nondescript house in Calcutta (now Kolkata) with an sign investment of Rs. 295. The company we all know as Britannia today. The beginnings might have been humble-the dreams were anything but. By 1910, with the advent of electricity, Britannia mechanize its operations, and in 1921, it became the first company east of the Suez Canal to use imported gas ovens. Britannias business was flourishing.But, much importantly, Britannia was acquiring a reputation for quality and value. As a result, during the tragic World War II, the goerning reposed its trust in Britannia by contracting it to supply large quantities of service biscuits to the armed forces. As time moved on, the biscuit market continued to grow and Britannia grew along with it. In 1975, the Britannia cooky Company took over the distribution of biscuits from Parrys who till now distributed Britannia biscuits in India. In the subsequent public issue of 1978, Indian assignholding cover 60%, firmly establishing the Indianness of the firm.The fol humbleing social class, Britannia Biscuit Company was re-christened Britannia Industries Limited (BIL). Four forms later in 1983, it crossed the Rs. 100 crores revenue mark. On the operations front, the company was making evenly dynamic strides. In 1992, it celebrated its Platinum Jubilee. In 1997, the company unveiled its new integrated identity Eat Healthy, debate Better and made its first foray into the dairy products market. In 1999, the Britannia Khao, World Cup Jao promotion lock fortified the affinity consumers had with Brand Britannia.Britannia strode into the 21st Century as one of Indias biggest brands and the pre-eminent food brand of the country. It was equally recognized for its innovative approach to products and merchandising the Lagaan Match was voted Ind ias most successful promotional activity of the year 2001 while the delicious Britannia 50-50 Maska-Chaska became Indias most successful product launch. In 2002, Britannias New Business Division make a joint venture with Fonterra, the worlds second largest Dairy Company, and Britannia New Zealand Foods Pvt. Ltd. was born.In recognition of its vision and accelerating graph, Forbes globular rated Britannia One amongst the Top 200 Small Companies of the World, and The Economic Times pegged Britannia Indias 2nd Most Trusted Brand. Today, more(prenominal) than a century after those tentative first steps, Britannias fairy tale is not only expiry strong but blazing new standards, and that miniscule initial investment has grown by leaps and jump to crores of rupees in wealth for Britannias shareholders. The companys offerings are spread across the spectrum with products ranging from the healthy and economical Tiger biscuits to the more lifestyle-oriented Milkman Cheese.This is because NutriChoice SugarOut is dulcify with Sucralose, derived from sugar, which provides the same sweetness as any new(prenominal) biscuit, without the added calories of sugar. This range is available in 3 delicious variants namely Lifetime, Chocolate cream, and Orange cream, targeted towards all health sensitive people. It is also relevant for consumers with sugar associate ailments. Customers are pleasantly delighted with its great taste and equally surprised to know that it has no added sugar. Dont be taken for a ride when you read Sugar Free label on many biscuit packs marketed in India or abroad.Even with 100% no-added sugar, wheat-cereals in biscuits have their own natural sugar content. Britannia has elect to represent these biscuits with No Added Sugar cl pay back, as there is no added sugar in the processing of NutriChoice SugarOut. Britannia 50-50 pelt Chakkar The launch of the latest 50-50 variant left everybody guessing What it eez? From TV ads, radio, outdoor and in-sto re display materials to events, a website and SMS and email blasts, traditional and new media were blended synergistically to create excitement and curiosity about the unique taste of the biscuit.The sharp and distinctive pepper flavoured biscuit, thats thin and crispy and more like a snack, caught the imagination of a junior audience craving something to nibble on. The 50-50 Pepper Chakkar launch is truly a case of leveraging the marketing mix to best advantage. Biscuits derive its name from a French word meaning twice plunk for bread Biscuits in general have a good shelf life, which is higher than all other snack items available in the market. India is the second largest pleadr of biscuits in the world after the U. S. A. but still the per capita consumption is only 2. kg/year of developed countries. As per the latest survey done by N. C. A. E. R. , 49 biscuits are consumed in rural areas.The brainstorm of biscuits into households stands at an average of 83. 2% with the rural penetration at 77% and urban penetration at 88%. Biscuits are reserved for the small plateful sector but there are strong possibilities of the industry being deserved in government note with the government policy of liberalization. The net effect thus would be greater choice for the consumer as rise as a check on the costs. The country achievement of the biscuits during 2004-05 was 18. Lac tons of which 1/2 were construct by the organized sector.The industry turn over was 5322. 7 Crores of which organized sector contributed 2519. 3 crores. Britannia, makers of Britannia biscuits, forked capacity from 25 tonnes a day to 50 tonnes and plans to be a national brand soon. In an aggressive mode, the northeastern dominated biscuit player has increased its ad budget to Rs. 5 crore this year from Rs. 3 crore last year. Britannia has also recently invested about Rs. 5 crore in the modernization and expansion of its exertion and packing its production capacity of 40 tonnes per day to 100 tonnes per day by next year.The aim to take the current turnover of Rs. 50 crore to Rs. 100 crore by the year. The low priced brand claims to have a 15 per cent market share in the North and is aggressively eyeing a bigger routine of the Rs. 2,500 crore biscuit industries. The brand plans to gain a 40 per cent market share in the North by the year of. The companys strategy has been to attract new consumer segments and widen its consumer base with its well packaged low priced offerings. Britannias success has also come from its formidable.The applicability of various branding strategies play crucial role in arketing in product. the applicability has grown due to the liberalization, competition and technological changes taking place in corporate world. In this project the various branding strategies adopted by the company has been studied and compared on the derriere of current market scenario. It gives the idea about the market share enjoyed by the different companies in the Bi scuit Industry. It provides the adequate coverage of many issues related to biscuit industry. The objective of this report is to give the market share of Britannia biscuits in the Indian capital (New Delhi).It has been made possible by knowing the consumers behaviour and by analyze the patterns adopted by the retailers. It gives us very precise view about the existing command of Britannia biscuits and demand of their products as compared to other competitors. It also highlights the changing market trends and consumer preferences, why they have shifted from finally pack to firing pack. The annual growth rate of the industry is about 12. 5%. However, the growth of cream biscuits, assorted or special variety is the range of 30-40%.The organized sector consists of large, medium and small scale biscuit manufacturers who produce packed biscuits. The major players in this sector are Britannia, Bakemans, and Parle, etc. the unorganised sector comprises of small bakehouse units, cottage and household type manufacturing plants. These units distribute their biscuits in the surrounding vicinity of their manufacturing locations of say 20-50 kms. The country production of biscuits during 2005-06 is estimated to be about 19. 5 lack tons. Out of which 1/2 again is expected from unorganized sector.

Web 2.0 Advantages and Disadvantages

meshwork 2.0 Advantages and DisadvantagesAbstract mesh 2.0 dirty dog be exposit as different types of weathervane applications which abide race to publish friendship that they kick in created and handlewise e actuall(a)y(prenominal)ow to sh atomic number 18 with former(a) peck as rise as facilitating interoperability from e very(prenominal) weave application. This applied science allows throng to create, sh be, gather communicate. electronic network 2.0 does not require any technical skills to move into, This feature allows workrs to participate and use applications widely.For the straggle few divisions weave 2.0 technologies atomic number 18 showing their clear impact on our world. Mainly these sites read lead character in terms of user density and also click density. The density of mesh 2.0 users is also getting increased day by day. So the nub of conference between concourse and transcriptions changed from general print ads, television, radio, stat ic meshingsites etc to weave 2.0 applications. As we stern target specific type of category, blade 2.0 is the best way to communicate with hatful. So we gage assemble the whole form of parley standardized meetings, promotions, class rooms, support etc with weather vane 2.0 applications. So organizations be exhausting to leverage on vernal web 2.0 technologies like Facebook, turn animation, Y pop outube etc to improve their standards and also to get things do in fast manner.I start out d mavin look into on how organizations leverage on impertinent technologies to collaborate in every aspect of growth. I mainly foc employ on advertisement point of mickle as well as market place point of view. I analyzed some web applications like Wikipedia, Slidesh ar, Youtube, plump forlife, facebook.Introduction contextthither argon some(prenominal) organizations which are mainly operated by the people and for the people. Universities stand first in that position when compa red to otherwise fields like industries, factories etc. Here the world has been changing dramati wishy in such(prenominal) a way that people are seeking support from electronic world for their motivations like to historicalise new relationship, to gain tell apartledge and so on. Now meshing has establish the basic need for all people and it grabbed a reasonable amount of term from people. So universities now a days are planning to shift themselves partially or fully towards electronic world and collect attention of people to them selves for noesis sharing.We are now in the age of use meshwork 2.0 engineering w here any maven potbelly communicate their opinions to any one. They really help us in communicating things to world in just fraction of arcminutes.Digital natives in the in a higher place diagram means people with digital knowledge background. People who possess knowledge well-nigh digital applications like unstables, internet, digital communication etc. breed ing is being shared between people who are aware of internet. This is already in the use from the start of internet and internet is apply by people who know internet still.Internet Economics means economy that moves on internet through with(predicate) different applications. Internet economics is not very new for us and now a days businesses are completely dependant on internet and around of the large scale trading are been done using internet in digital coif only, which locoweed carry some benefits. This scenario helps in good in the faster growth of business.Read / compile Web means the common programme where we contribute read the information and at the same conviction we can write our sustain information. In general internet scenario we can any read or write like viewing a website or uploading a website. In classrooms also we can either find instruction things while supervisor demonstrates. We can not demonstrate while we learn in such a way that we can add amendme nts immediately. But using this Read/write engine room we can add amendments as per our thinking.Combination of digital natives, Internet economics and Read/Write web exit lead to Web 2.0 engine room. The best example for this is Ebay where we can sell our products (internet economics) by adding them into catalog and people can review them instantly(read/write web) and the site exit be used by people who know internet in their calculating machine or smart phones(digital natives)Web 2.0 can easily generate considerable knowledgebase within fraction of seconds. That Knowledgebase is the combination of people, engineering science and process. Huge knowledgebase is being produced using the Read / Write web applied science, with Internet Economics process by millions of people who are hands together. The huge database thus created go away be helpful for millions of people again. Web 2.0 is a relationship between Many People -to-Many People. In this pattern it is quite common that content will get changed very frequently and also umteen visitors follow frequently updated content only. In that situation no one wants to look at websites which are updated by admin once for a week. People requirement for huge knowledgebase demanded for the development of web 2.0 applications and as impost of those applications have increased, people started searching for business within those applications.An example for that is Wikipedia. Wikipedia will be getting updated very frequently by millions of volunteers and also is getting updated. This is how we are using read / write technology to collaborate.1.2 Background and brief history of Web 2.0 in Universities Web 2.0 in universities Even though web 2.0 transition has started few years back, web 2.0 implementation is not 100% done for 100% of universities. Universities are trying different technologies to leverage their businesses. Universities need to walk to a greater extent steps frontward defeating the odds like un-implementation.Issues in Web 2.0 implementation in UniversitiesRejection of change (like using new technology for educational activity) is playing key role in the process of slow implementation of web 2.0 technology. Students, Lecturers have their fright of using new technology because of un-implementation only.Another factor for slow conform toion of Web 2.0 governing body is no motivational force, which actually occurs when no body implements well and lack of exact correct information or so things. People are oftentimes aware of Web 1.0 technology only and they are fear using Web 2.0, this is also a factor for non-implementation of Web 2.0 technology.People are confident in using old type of educational activity and learning assuming that it is the correct process and web 2.0 will not suit for teaching and learning. That created embossment that Web 2.0 is not suitable for teaching.Copyrighted problems are other problem of using web 2.0 technology. We can not digitalize things because of copyrighted issues. As web 2.0 stands for openness and net relieve oneselfs, there is no security for copyrights. Universities are facing problem using web 2.0 in that aspect.Fear of culture aversion to innovation spectacular institutions can not implement web 2.0 as a whole for the broad(a) organization because of several factors like bureaucracy, governance, processs for decision-making. So it needs a visual modality of creativity and high motivation for the implementation of web 2.0 application for institutional cause.Barriers to the use of Web 2.0 technologyFear of facing criticism Managers in the blanket level who are decision makers are fear about facing criticism about the procedure of web 2.0 technology. The main cause for that is they hypocrisy experiment with people changing traditional model of teaching and learning.Fear of Security As we all know it Web 2.0 is meant for openness and any one can create profiles with any name(which are available) an d they can scrap anything that they want. So as fresher for Web 2.0 technology, managers cant risk keeping security aspect away from mind.Suppose if any university starts using web 2.0 in any sociable community like secondlife Security is main aspect there where we can signup with any lecturer username (if he/she have not taken yet) and may guide students wrongly. These type of instances will fear managers not to implement things.Elements for a strategy of web 2.0 ad natural selection in universitiesThe adoption of a web 2.0 approach to learning in universities is a complex process confronting measurable technological, managerial and human barriers. For these reasons the trope of a set of objectives and a strategy accepted and promoted by the managers, especially those in charge of knowledge management, is absolutely needed. This first step requires in many cases radical cultural changes for people used to work and make decisions in a different scenario. education from Experiences Since we are in the stage of experimenting with Web 2.0. We can not expect tremendous results from this but we can find a avenue to move through this schema very fast.Following leads in inner organizations When we find inner organizations, some people will be more interested in using new technology and some will not. So people who have interest in Web 2.0 learn faster than others and they can show the path to make others learn about new technology. This will allow system to implement new technology.Learning from industry when we consider similar institutions, only few institutions will take initiation and they will adopt new technologies which will help them in gaining fast experiences than others. So organizations which did not perform any experiments on web 2.0 can learn things from already enforced organizations which is a quicker way for learning things with out failure.Open access and use of contents The core advantage of Web 2.0 is openness and heavy accessibility of con tent to anyone. This allows creativity for the users and easy for finding things available with tagging. The information should be search engine golden and this content should be easy to catch in search engines also.Design of institution as programme for knowledge sharing This is main aspect in Web 2.0 technology. Institutions should allow users to post knowledge cerebrate information from both ingrained and external users of the organization platform. This allows users to show creativity and helps in finding new solutions for problems. This will also lower cost for innovation. The external development of web 2.0 tools would reduce considerably the cost of IT infrastructure and software. This will also help in fastening knowledge sharing.ReferencesFreire, Juan (2008). Universities and Web 2.0 Institutional challenges. eLearning text file N 8. ISSN 1887-1542The adoption of a web 2.0 approach to learning in universities is a complex process confronting important technological, ma nagerial and human barriers, and an adaptive strategy is needed that could be designed from previous experiences of educational, research and business organizations. This strategy could include the following linesLearning from previous and on- personnel casualty experiences, before developing a priori technology and protocols inside the institutions. Both lead users inside the organization and other organizations adopting web 2.0 tools and effigys should be especially useful. porta the access and use of contents. Web 2.0 is especially useful and creative when knowledge is digitized, modular and allowed to be used and distributed in a flexible way.Designing organizations as open platforms for knowledge creation and sharing, both among members of the internal community and with the participation of external users.ReferencesFreire, Juan (2008). Universities and Web 2.0 Institutional challenges. eLearning Papers N 8. ISSN 1887-1542Paul Anderson (Feb 2007) JISC engineering and Standard s put one overJohn Seely Brown and Richard P. Adler Minds of Fire open education, the long tail, web 2.0Web 2.0 Uses in universitiesResearch QuestionsWhat is the conditional relation of web 2.0 in universities?How universities are getting benefited from Web 2.0 technologies?How many universities are using web 2.0 to collaborate their classrooms? What are those?How many universities are using Facebook to communicate with students?How can use twitter to collaborate flyer board?Can we use Youtube for video demonstrations?How universities are using Secondlife to conduct virtual classrooms?Is virtual classroom really beneficial for the student to learn?How blogs are helpful for universities?What is the use of Slideshare in the process of learning?Can we use web 2.0 applications in mobiles or PDAs?How can we leverage advertising programs to web 2.0? heavysetChapter 1 presents the basic introduction and background of Web 2.0 technologies in which I explained briefly about Web 2.0. Res earch questions are also phrases in this chapter. This chapter will give better idea of web 2.0 technologies.Chapter 2 demonstrates about literature review in which the concept of Web 2.0 is explained clearly. I presented brief introduction about Facebook, Blogger, Youtube and other web 2.0 applications. Organizational uses of calculator mediated environments is an sub chapter included in the chaper 2Chapter 3 gives an idea of different research methodologies where I presented different methods to do a research study. I also included survey with a Web 2.0 user and I resolved solution for my research study.Chapter 4 demonstrates findings like how web 2.0 is getting used by organizations.I concluded my research with chapter 5 with my opinions about Web 2.0 in Organizations.Literature ReviewWorld before Web 2.0 Before 2003, the world looked to be to be semi connected. We used to check static sites and e-mails on the internet. Even though we had emails and websites, the world looked to be semi connected. Assuming if we had started a business and update in our website, it used to get days to overstep people about update as there was no proper network between people and the only connectivity between them is emails. In that situation, suppose if we want updated content, then it may take 1-2 weeks to get indexed by search engines and used to appear after a week time in search engines. in that location was no question of possibility to collaborate their businesses in those days. That was the problem of huge organizations and we can estimate nonaged and middle level organizations about that.In that situation people used to depend on website administrators only for the site updates. In that the system is manual in such a way that, whole system used to depend on single or multiple persons for update. No one knows when site will get updated and they need to check back for intimations.WEB 2.0 Introduction Web 2.0 is a set of economic, social, and technology trends that collectively form the basis for the next generation of the Interneta more mature, distinctive spiritualist characterized by user participation, openness, and network effects. (OReilly Radar)Web 2.0 has been described as an attitude not a technology by Davis (2005). We can call Web 2.0 as social revolution or social networking in which people will form a network of own interests and get intimations about them within seconds. In this way of social networking, any information could get pass with out delay.According to OReilly, Paul graham and Dion HinchCliffe, who are WEB 2.0 creators.Web 2.0 is here and it is bigArchitecture of Participation, the Network Effect (social network), and Harnessing the collective science are fundamentally new and different from web 1.0Web 2.0 is more about a paradigm shift in how people use the web, less about new technology. Web 2.0 is not found on a technology shift, but rather a usage Paradigm shiftThere are also people who argue Web 2.0 is functiona lly similar to Web 1.0 and there is have no difference. But we should agree the fact that people accepted Web 2.0 very well and are using in their daily routine.Fundamental Difference between Web 1.0 and Web 2.0 is before 2003 we used to operate internet for websites and emails. The websites were been modified by the owners itself and people will not get any intimations for the modifications performed on that website. People essential run an application in their client system to access anything. (like ms sentry for emails). That made things complex and people got bored of their non-participation.Revolution of social networking sites totally changed the way that people think. We need not install software in client system to access applications. Those applications will get installed in the master of ceremonies itself and can be accessible in any system using browser. Web 2.0 has changed entire world of communication and people started blogging and other networking , People who got waxed with non participation started social networking in their own way. Web 2.0 technologies like Youtube, myspace, facebook, flicker, blogs, RSS, Second life have came into limelight, People started creating their indentity in several web 2.0 websites and started developing their network with the help of communities. Web 2.0 has enlarged in such a way that major companies like google, Microsoft, yahoo started buying Web 2.0 sites like youtube, myspace for millions. Core advantage in collaborating businesses using Web 2.0 is a single line of publishing will blast information to thousands of people which lead to quick updating and ultimately reaches goal of targeting people for sales as well as support.Limitations with Web 1.0 TechnologyWeb 1.0 was meant for the purpose of viewing HTML documents and file sharing (FTP). That was not pretty good for some important functionality likeInteractivity This is very important for web applications especially for dynamic web applications. We m ay need railroad car refresh content grabbed from database which will help people in getting updated content within seconds. As this type of interactivity is very important for applications and Web 1.0 got failed in this feature which supports click and page refresh only. unmatched Way communication Web 1.0 supports only single way communication as phone call system in such a way that client has to pull data from host if he wants and server wont push any data self-actingally with out client interaction. That might be good methodology and it did not suited us in viewing automated content. This type of communication has inspired for the development of AJAX, which is one of Web 2.0 technologies. use AJAX we can initiate two way communication which actually works as client pull as well as server push. wishing of Data Reliability Actually in business applications we need to send and get data safely from server to client and vice versa. There should not occur lose of packets which se nds data from artificial lake to destination. So using web 1.0 technology there are some limitations which could not guarantee safe travel of packets from source to destination.Mobile browsing non supportability Applications developed using Web 1.0 could not be loaded in mobile browsers (which is called WAP browsing). This is some other limitation for Web 1.0 technology. Even though we need to go more ahead than Web 2.0 to utilize WAP services effectively, we have achieved a bit in case of Web 2.0 technology. (Using Web 2.0 technology also we could not achieve things like video upload etc, but we can view websites)Lack of support for Rich user experience Web 1.0 will not support flush user experience and we need toi refresh every time to check the content. Say if we want to signup for email account, it used to take 5 minutes at least (as we did used to check username will server every time). Now if we want to signup it will not take more than a minute.Benefits of Web 2.0 Techno logyWeb 2.0 technologies is widely used in peer to peer networks, social networks, web blogs, forums etc. much benefits of Web 2.0 technologies areAcceleration It accelerates the performance of web applications and could transfer data very fast from server to client system and the data will be very much reliable.Good User fundamental interaction Web 2.0 supports great user interaction in such a way that user could voyage through options very easily. wide and great way of publicizing things This could be achieved using Web 2.0 technology with the help of social networks, blogs, forums, Second life.Cheap way of advertising things Generally if we want to advertise things on electronic media, it may cost several dollars, but when we use Web 2.0 technologies like web blogs, social networks we can reach thousands of people with just a dollar cost.Several solutions for single problem We can find several solutions for single problem posted, which got posted in networking sites, web blogs etc. I assay learning ASP.NET few months back in that situation I got struck about initiation into programming. indeed I used facebook, orkut communities for solution where I got at least 30 responses in 24 hours time from people who are anonymous to me. indulgent way to collaborate business Using Web 2.0 technology we can collaborate businesses which leads to finding new solutions. People can find solutions for the real life problems using virtual ways.Leveraging Business We can leverage our business using these of web 2.0 tools like facebook, orkut, Second life. Main thing that leverages business will be instant messaging like RSS feeds. One of my friends got benefited in stock market because of RSS news where he gets every second updated news about listed companies in NASDAQ.Easy Online Presence This is the revolution which is been showing impact in the development of web 2.0 technology. We are enjoying benefits of Web 2.0 technology in such a way that we can leverage things on line using web hops such as ebay showcase etc.Is Web 2.0 an end for web development? Absolutely NO Web 2.0 is not an end for Web development techniques. We do have many other things to be implemented on portable devices such as mobiles. They can be implemented in advanced technology of Web 2.0 only and we are assuming that to be Web 3.0 technology, let us wait until we got things more sophisticated. Mean while we can research for more Web 2.0 applications while will help businesses to collaborate them. reckoner Mediated Environment (CMEs)What is CMEDifferent environment that are set about by computers is called computer mediated environments. In other words, if two computers are connected each other through a means of computer then it can be called as Computer Mediated Environment. General internet applications like emails, chats, social networks are examples for CMEs. Suppose a person in India is in contact with a person in United Kingdom through computers, then it can be called as Computer Mediated Environment. Here the media is computer so we are calling as computer mediated environment. canonical internet communication environment using applications like emails, chats can also be categorized into Computer Mediated Environment.Reference Communications of the Association for Information Systems (Volume 15, 2005) 82-91Impact of Web 2.0 on CMEs Every system which are connected through systems are termed to be computer mediated environment. Also server to own(prenominal) computer environment can also be stated as CME and websites can be categorized into that. With the adoption of web 2.0 technologies the nature of CMEs have entirely changed and people started using computer mediated environments as frequent as they can, which is the main reason of Web 2.0 revolution. People started using internet very well and so applications like mails, chat, video streaming etc. Web 2.0 got its importance in combining all the applications on a single platform. We have impro ved functionalities on a single platform in such a way that we can login into a website, email friends, chat with them with out using remove software installation, participate in community discussions, view videos, have conversation about my desertion get off etc. All the above things can be handled with out need of separate account logins. This could be possible using web 2.0 only. Thus Web 2.0 changed the way people deal with internet. Also Web 2.0 technologies made human to depend for any kind of solution.Facebook Facebook is the social networking website which was started in the year 2004. Mark Zuckerberg is the Founder, who started his facebook pudding stone in Massachussetts, USA. The head quarters is located in California, USA. More than 900 people are being assiduous in Facebook Inc.Main features of Facebook Facebook is the social networking website where users are interconnected to each other on single platform. That platform is nothing but Facebook. Not only user to u ser connectivity, but also have organization to user connectivity, which helps in leveraging business techniques. Users need to signup with facebook in order to use services from facebook website. Organizations can also start their own groups to which they can send invitations to users and subscribed users will get updates from moderator of the particular group(or community). The above is most interesting factor about facebook and the most helpful thing for businesses and we shall discuss about this in our next chapter. In facebook there are other options like walls, where we can post our ads which will be displayed to other users. News feeds are also helpful for users in facebook, in which users will get automatic updates like profile changes, event updates from their friends. Facebook also provides image hosting, where we can get unlimited photos to host. Another option called tagging which will be available to tag(mark) things using keywords. This option will be most useful one t o identify things quickly by other users. Many of the universities have their organizational groups in facebook (organizational groups are referred to as official groups) and friends group is referred to as student groups (these groups are been maintained by friends only for intercommunication). The main source of income for Facebook Inc is through banner ads and text ads. We can also send virtual gifts to other users. There is another option called chatting to chat with other users and poking option to poke users. Another important feature here in facebook is posting classified ads. Users can post classified ads in facebook for free of cost. This feature is very much useful for small businesses. Facebook started itself as simple lifelike interface(only with text) and have grown to fully graphical interface. About 11 months back, facebook started its profile linking with customized name like www.facebook.com/satishkakolluFacebook can also been viewed on other mobile devices also. F acebook has its own applications developed by its development team as well as voluntary contributors who nominate applications developed by their own. We can make some communication interfaces very ease using those applications. Facebook has their opening in different languages including Thai, Chinese, Punjabi, Telugu, Tamil and many more.SourcesEldon, Eric. 2008 Growth Puts Facebook In Better Position to Make Money. VentureBeat. http//venturebeat.com/2008/12/18/2008-growth-puts-facebook-in-better-position-to-make-money/.Facebook frowns on buddy-buyer company, By The New York Post. http//www.nypost.com/p/news/national/facebook_frowns_on_buddy_buyer_company_DixVGIpAnBGuoWCeMqt5QJhttp//www.alleyinsider.com/2008/10/zuckerberg-facebook-will-have-a-business-plan-in-three-yearshttp//developers.facebook.com/news.phpSecond behaviorSecond life.com is a virtual world website developed by calcium hydrate Lab in the year 2003. This website is accessible through specific software called Seco nd life viewer. Residents can explore, meet other residents, socialize, participate in the activities of individuals and groups, and create and trade virtual property and services to cope with, or running around the world, which residents call the grid. Second vitality, people over 18 years old, and young people who for the second life 13 to 17 years of age.Features of Second Life Second life can be viewed via Second life viewer software only. Users will be termed as residents and they will communicate with each other using customized avatars. Secondlife viewer will accept keyboard strokes only and we can fly from one region to another region using keyboard keys. There are several options like that and we can explore a lot of things using second life. Residents are of different types both free and paid. Now a days second life is charging $9.95 for paid members and comparing to free member it has advanced options. We can virtually reside in any place of the world which is the new c oncept of web 2.0. We can purchase things using Linden Dollar, this is the specialized currency in secondlife where we can purchase land ownership, islands etc. We can also purchase surname of the user, so that user can choose ours in the surname of their username as surname must be choosen from available username and business can purchase surnames to make them available to students.There are many opportunities for innovation and profit in the world, Second Life, because in the real world. To open a shop, sell gadgets, become a land speculation, the choice is you can make. Many residents are part or all of their real life income second life business. We can find different types of environments in Second life, some of them are Dancer, Musician, Editor, Player, Landscape etc. We can join in that particular environment.Business in Second Life We can do business in Second life like buying properties and maintaining our own organizations. We can maintain virtual classrooms and also can g ive presentations over there. Secondlife also helps in providing good market place for our businesses and many of the universities (mainly business schools and Top Companies) are already been there to satisfy their demand. I did ascertained companies like IBM having their virtual space there.Sources https//wiki.secondlife.com/wiki/UserPhilip_Lindenhttp//tleinsl.com/index.htmhttp//nwn.blogs.com/nwn/2009/03/million.htmlhttp//slurl.com/secondlife/Virtual%20Estonia/140/111/57/BloggerBlogger was started by Pyra Labs in shocking 1999 in San Francisco. Even though those days were boomed with dotcom revolution, they faced problems in getting them selves funded by venture capitalists.Using blogger, We can publish our voice for free and as simple as mailing, this is the core advantage of web 2.0 and in the previous case (in web 1.0 we must be aware of html code atleast to turn a website). With this the revoultion of easeness in web 2.0 technologies started. we can maintain our website for f ree of cost using blogger which comes with www.ourname.blogger.com (also www.ourname.blogspot.com after google purchased blogger). Simple user interface is the positive aspect for blogger.com where we can post our content using simple admin circuit board within seconds. We can use custom templates for our website. We can even upload our template to that website. We can easily make search engines to index our site easily. This is another core advantage of blogger and because of the same reason, many businesses have their blogs to communicate with people. Time stamping feature make blogger more popular, as user can know what is going on in those blog with time.Actually to upload photoes and videos to our website, it will take alot of coding work when we use web 1.0 but using blog