The Phonological Model of Dyslexia Essay examples -- Biology Essays Re

The Phonological Model of Dyslexia Doctor Morgan of Sussex, England, published the first case of what is now known as dyslexia in 1896. Dr. Morgan wrote about Percy F, a 14-year-old boy who was intelligent, bright, quick with learning games, and the intellectual equal of his peers. He fell behind, however, in his inability to learn how to read. Today, as in 1896, most people associate intelligence with the ability to read, but Percy F and the experience of millions of people with dyslexia breaks down the relationship between reading and intelligence (1). But, researchers were left with the question, "What causes dyslexia if intelligence is not the marker? The exact cause of dyslexia is unknown. However, researchers believe dyslexia is a reading disability with underlying genetic, developmental and neurological causes (8). People with dyslexia have trouble reading despite normal or high intelligence and exposure to sufficient language instruction. Specific reading problems apparent in dyslexia include reversal of words and letters, difficulty in pronouncing new words, difficulty in making a distinction between similarities and differences in words (on for no), and difficulty in discerning differences in letter sounds (ten, tin) (2). In order to understand the specific reading problems associated with dyslexia, it is important to know how the brain conceptualizes language. The brain recognizes language in a hierarchical order. The upper levels of the hierarchy deal with semantics (the meaning of words), syntax (grammatical structure), and discourse (connected sentences). The lowest levels of the hierarchy deal with breaking words into separate small units of sound called phonemes. Thus, before words can be comprehended ... ...and Biological Unity by Paulesu et al. , on the Science Magazine Online web site http://www.sciencemag.org/cgi/content/full/291/5511/2165 7) Dyslexia: Same Brains, Different Languages by Laura Helmuth , on the Science Magazine Online web site http://www.sciencemag.org/cgi/content/full/291/5511/2064?maxtoshow=&HITS=10&hits=10&RESULTFORMAT=&titleabstract=Dyslexia&searched=QID_NOT_SET&stored_search=&FIRSTINDEX=&fdate=10/1/ 8) Fact Sheet: Dyslexia , on the Learning Disabilities Association web site http://www.ldanatl.org/factsheets/Dyslexia.shtml 9) Beginning Reading And Phonological Awareness For Students With Learning Disabilities by Michael M. Behrmann , on the Kid Source web site http://www.kidsource.com/kidsource/content2/disability.phonological.html 10) Brief Introduction to FMRI , on the FMRIB web site http://www.fmrib.ox.ac.uk/fmri_intro/

Ikea Selling Strategy

1. Executive Summary: 2. 1. IKEA Objectives: * IKEA produces cheap and affordable products for the customers. * The company wants better life for those who cannot afford expensive products. * IKEA always helps to produce right product for the right consumer. * IKEA always tries to sell their products at low prices. * The company’s global developments and its continual commitment is to have a positive impact on people and the environment. 2. 2. IKEA Vision: The Vision is to create a better everyday life for the many people.They make this possible by offering a wide range of well-designed home furnishing products at prices so low that as many people as possible will be able to afford them. 2. 3. IKEA Mission: The mission is to offer a wide range of home furnishing items of good design and function, excellent quality and durability, at prices so low that the majority of people can afford to buy them (IKEA 1994). The company targets the customer who is looking for value and is wil ling to do a little bit of work serving them-selves, transporting the items home and assembling the furniture for a better price.The typical Ikea customer is young low to middle income family. 2. Company Summary: 3. 4. Company Background: IKEA is a privately-held, international home products retailer that sells flat pack furniture, accessories, and bathroom and kitchen items in their retail stores around the world. The company, which pioneered flat-pack design furniture at affordable prices, is now the world's largest furniture retailer. IKEA was founded in 1943 by 17-year-old Ingvar Kamprad in Sweden and it is owned by a Dutch registered foundation controlled by the Kamprad family.The company which was originated in Smaland, Sweden, distributes its products through its retail outlets. As of August 2009, the chain has 301 stores in 37 countries, most of them in Europe, North America, Asia and Australia. IKEA founder Ingvar Kamprad was born and grew up on the farm Elmtaryd, parish of Agunnaryd in Smaland, in the south of Sweden. As a young boy Ingvar Kamprad knew that he wanted to develop a business. Various events during his upbringing gave him a strong drive to create his own resources and to be independent. In 1943 The Ikea was born, initially a mail-order business selling pencils, postcards, and other merchandise.The name derives from the initial letters of Ingvar Kamprad and of Elmtaryd and Agunnaryd. More over in 1948 Furniture manufacturing was an additional business for many farmers in Smaland. So Ingvar Kamprad also introduced Furniture in the IKEA business as a complement to the general merchandise. This was a success and Ingvar Kamprad starts exploring innovative solutions such as furniture design, self-assembly and advertising and by 1951 The first annual IKEA furniture catalogue was published in Sweden. Ikea grew and two years later by 1953 they opened a showroom in Almhult.Here the customers could see and experience the quality of the products bef ore ordering them and Ingvar could meet customers in person and learn from them. 3. 5. Company Location and Facilities: The company IKEA has a several store over many places in the world as the following a. Europe: Belgium, Bulgaria, Czech Republic, Denmark, Germany, Spain, Greece, France. Iceland, Ireland, Italy, Cyprus, Hungary Netherlands, Norway, Austria, Russia, Poland, Portugal, Romania, Switzerland, Slovakia, Finland, Sweden, Turkey, and United Kingdom b. North America: Canada and United States. c.Middle East: Kuwait, Saudi Arabia, and United Arab Emirates. d. Asia Pacific: Australia, China, Hong Kong, Japan, Malaysia, Taiwan, Singapore, and Thailand. The facilities that could be found in most of IKEA stores is the same, however they are mentioned in the IKEA Ireland as the following: a. Showroom: IKEA stores are huge home exhibitions. Stretch out on a bed, see how many people you can fit on a sofa, or let your children choose furniture for their rooms. Our room settings are built entirely from IKEA products, and will give you inspirational ideas for furnishing, lighting and decorating your home. . Market hall: The market hall is just what it sounds like: many different specialist shops gathered together. You’ll find everything from rugs to pots to picture frames and clocks. You’ll also see all kinds of home lighting, everything you need for your kitchen, and countless unique gifts you can give to others – or spoil yourself with. c. IKEA Restaurant: At the IKEA restaurant you can take a break from the hard work of shopping. You can even start your day at the IKEA restaurant with breakfast before the store opens. Or why not have coffee and cake in the afternoon!In the restaurant you’ll find healthy Swedish and local dishes daily made using high quality fresh produce. You can use our highchairs and baby changing facilities for the little ones. And while the grownups rest a few minutes after lunch, the kids can have fun in the c hildren's play area. d. IKEA for kids: IKEA supervised play area and ballroom, and shop in peace. This way, everyone's happy. Or if you want them to help make furnishing decisions, strollers are available at the entrance. e. Care and feeding of kids: IKEA provides clean feeding and changing facilities for small children.And our restaurant has a special menu just for the kids. f. Trolleys for everyone: There are plenty of carts available to help you take your purchases to your car. Or you can bring your car to your purchases by pulling up to our customer loading bay. g. The barter system: Almost any way you want to pay is fine with us. You can always pay with cash or a major of credit card, but other payment methods are usually also available. They vary from store to store, so please check with your local IKEA store to find out more. 3. Product and Services of IKEA: 4. 6. Products Description: IKEA products are identified by single word names.Most of the names are Scandinavian in ori gin. Although there are some notable exceptions, most product names are based on a special naming system developed by * Upholstered furniture, coffee tables, rattan furniture, bookshelves, media storage, doorknobs: Swedish place names (for example: Klippan) * Beds, wardrobes, hall furniture: Norwegian place names * Dining tables and chairs: Finnish place names * Bookcase ranges: Occupations * Bathroom articles: Scandinavian lakes, rivers and bays * Kitchens: grammatical terms, sometimes also other names * Chairs, desks: men's names Fabrics, curtains: women's names * Garden furniture: Swedish islands * Carpets: Danish place names * Lighting: terms from music, chemistry, meteorology, measures, weights, seasons, months, days, boats, nautical terms * Bed linen, bed covers, pillows/cushions: flowers, plants, precious stones * Children's items: mammals, birds, adjectives * Curtain accessories: mathematical and geometrical terms * Kitchen utensils: foreign words, spices, herbs, fish, mushr ooms, fruits or berries, functional descriptions * Boxes, wall decoration, pictures and frames, clocks: colloquial expressions, 4. . Competitive Comparison: Retailers have generally been slow to develop multilingual Web sites simply because they’ve been slow to expand outside of their domestic markets. According to a Deloitte study of the world's top 250 retailers, 104 retailers have no international operations at all, but IKEA had a leg-up on its competitors because it built its business not only through store expansion but through a hugely popular mail-order catalog. 4. 8. Supply and Demand Details: We will talk about the market forces for the global market instead of talking about Malaysian market only.Supply planner – demand ; need Global supply chain management of Children's lighting products from IKEA suppliers to IKEA stores world-wide, managing sales forecast, capacity planning, replenishment and information flow. Responsible for the global supply to 350 IKEA s tores worldwide within a business area of Children's IKEA. The Increased availability at the store from 85% to 99% within a year. Reduced the stock weeks from 7 weeks to 3 weeks within a half year. Shared knowledge of supply chain management with co-workers in China and Lithuania. 2005 Logistics ; Operations, IKEA Trading Southeast Asia Thailand Managed a variety of competence development programs in areas of logistics and operations for purchaser, technician, supply planner, material manager and business development managers. In addition to be responsible for the company's Centre of Competence in supply chain management, executed a research program about competence management in a cross-cultural organization that covers Thailand, Vietnam, Malaysia and Indonesia. 150 IKEA Trading Southeast Asia co-workers have attended supply chain management program.Licentiate thesis has been written and it raised the attention to the importance of total optimization within IKEA pipelines both in g oods and information flows. 4. 9. Technology Needs: After surfing the market for information we figured-out that the tools in the industry are similar for all the brands. Tools are the heart of the carpentry profession. The best place to start is with basic hand tools. A measuring tape, combination ruler and level, pencils, hammer; saws, a carpentry square and hand drill are all inexpensive parts of a carpentry set.Chisels, planes and sanding blocks are also important because furniture needs a fine, smooth finish, free of splinters and sharp corners. A kit of brushes, cloths and sponges are required for the stain and lacquering steps. In order to add padding or upholstery to the furniture, the carpenter will need a set of clamps in varied sizes and a staple gun. Time the first few projects completed in the shop step by step to determine which steps will benefit most from investing a time-saving power tool.Power saws are the most universal time-saver, and drill presses and power sand ers also offer time savings. But Ikea does not have its own manufacturing facilities. Instead, it is using subcontracted manufacturers all over the world for supplies. All research and development activities are however, centralized in Sweden. In order to maintain low cost, 4. Market Analysis 5. 10. Target Market in this study I will not separate each market but instead of that I will focus on the global integrated market. 4. 1. 1 Target Market Segment Strategy: IKEA is large enough to enjoy economies of scale.This lowers average costs in the long run through, for example, better use of technology or employing specialized managers. Economies of scale also give a business a competitive edge if cost savings are then passed on to customers in the form of lower prices. This puts up high barriers to entry for smaller companies entering the market. The target customer of IKEA is everybody. So the market segment is a very important part of IKEA strategy. After visited the IKEA store, I thi nk the market segment of IKEA is the different part of house, like the kitchen, the bedroom, the bathroom.Actually, the market segment is according to the â€Å"life situation†. The life situation creates the need of the home furniture. IKEA do not select the customer, IKEA just select the offer from the life situation. For example, I am a student. I need the bookshelf, desk and I do not need the kitchen because I do not live in my own place now. But after 10 years, the need of life situation will change. I will need other things. The most important point is that I am always the target customer even in different ages. And IKEA always provide customers the things they need.I think that is a good method that IKEA used to service the customers and win the hearts of the customers. 4. 1. 2 Market Needs: 4. 1. 3 Market Trends 4. 1. 4 Market Growth: 5. 11. Industry Analysis 4. 2. 1 Industry Participants/Key Players To analyze the Industry I will use Porter five forces analysis: Acco rding to Pearce, J. A. and Robinson R. B. (2011) Strategic Management . 12th Edition. New York: McGraw-Hill â€Å"Harvard professor Michael E. Porter propelled the concept of industry environment into the foreground of strategic thought and business planning†.The five forces were as following: 1- Competitive rivalry. 2- Threat of substitute products. 3- Threat of new entrants. 4- Bargaining Power of suppliers. 5- Bargaining Power of customers. * INTERNAL RIVALRY/COMPETITORS: the industry is highly competitive and characterized by other low priced furniture producers such as Galiform of England and retailers such as Wal-Mart of the United States. Internally, the organization saw differences of opinion regarding product offerings and positioning.Due to the intense competition worldwide, IKEA has wisely attempted to compete by entering the markets which typically pose the largest competition, such as China and Japan. * SUPPLIER POWER: because Ikea had heard from its customers th at many of its furniture offerings were too complicated to be assembled by the customer; showing the power of the supplier to make a difference, IKEA has gotten cooperation from some suppliers to provide materials that are easier for the customer to assemble, thereby (using its' value chain system) by adding value to the supplier relationship. BUYER POWER: everyone can recognize that Buyers have a great deal of influence over IKEA's product line and direction; for example, in the 1960s, IKEA developed the ability to package its unassembled furniture in flat cartons, making it easier for the buyer to handle the cartons. This considered as a response to direct feedback from the buyer. Additionally, due to buyer demand, IKEA will continue on its current growth strategy. * POTENTIAL ENTRANTS: Domestically, IKEA faces the threat of potential entrants; as the dominant firm, because the nature of the business allows new ventures to enter the market, IKEA worst scenario is the copy-cats.The organization always feel threaten by any potential new entrant to use do it yourself approach which gives IKEA many of its' competitive advantages. * THREAT OF SUBSTITUTED PRODUCT AND SERVICE: is low as there are no too many products and services available that can substitute the demand for furniture, home appliances and a range of other products offered by IKEA. So Substitution is not a reason to make them worry, because they have their own market -segments. 4. 2. 2 Main Competitors/Competitive Analysis: If the 5. 0 Strategy and Implementation Summary 5. Marketing Strategy: People like to buy IKEA’s products because of their low prices and medium-quality. People have great awareness of the brand. Moreover, we can see people like to go IKEA store because of good facilities. The products that will be in direct competition with IKEA’S sales are split into distinct different groups by home depot they are: Bedroom, dining room, furniture parts, home office, kid’s r oom, and living room and kitchen supplies. The different products that are supplied are provided to Home Depot by a variety of different brand names. . 2 Pricing Strategy: IKEA positions itself with low prices. They are extremely price/cost conscious. 5. 3 Promotion Strategy: Promotion: IKEA has its own website where they now have their catalogues virtually. In the last year 198 million copies of the catalogue were printed in 56 editions and 27 languages. Moreover, IKEA uses newspaper ads and television commercials. The company uses billboards ads and bus stop ads. IKEA also faced controversy in their â€Å"Tidy up† advertisement campaign. IKEA does not spend largely on promotions.IKEA believes on their online catalogues and print publications of the catalogs. The catalogue is the main tool for selling. IKEA try to cut the cost with lease advertisement. But it is very important part. 5. 4 Distribution Patterns: IKEA has 28 large distribution centers and 11 customer distributi on centers in 16 countries. IKEA has 1400 suppliers for distribution. 5. 5 Marketing Programs People like to buy IKEA’s products because of their low prices and medium-quality. People have great awareness of the brand.Moreover, we can see people like to go IKEA store because of good facilities. The products that will be in direct competition with IKEA’S sales are split into distinct different groups by home depot they are: Bedroom, dining room, furniture parts, home office, kid’s room, and living room and kitchen supplies. The different products that are supplied are provided to Home Depot by a variety of different brand names. 5. 6 Sales Strategy: 5. 7 Sales Forecast: 5. 8 Sales Programs: 6. 0 Web Plan Summary 6. 1 Website Marketing Strategy 6. 2 Development Requirements

Importance of Literature Essay

Literature is the foundation of life. It places an emphasis on many topics from human tragedies to tales of the ever-popular search for love. While it is physically written in words, these words come alive in the imagination of the mind, and its ability to comprehend the complexity or simplicity of the text. Literature enables people to see through the lenses of others, and sometimes even inanimate objects; therefore, it becomes a looking glass into the world as others view it. It is a journey that is inscribed in pages, and powered by the imagination of the reader. Ultimately, literature has provided a gateway to teach the reader about life experiences from even the saddest stories to the most joyful ones that will touch their hearts. From a very young age, many are exposed to literature in the most stripped down form: picture books and simple texts that are mainly for the sole purpose of teaching the alphabet etc. Although these are not nearly as complex as an 800-page sci-fi novel, it is the first step that many take towards the literary world. Progressively, as people grow older, they explore other genres of books, ones that propel them towards curiosity of the subject, and the overall book. Reading and being given the keys to the literature world prepares individuals from an early age to discover the true importance of literature: being able to comprehend and understand situations from many perspectives. Physically speaking, it is impossible to be someone else. It is impossible to switch bodies with another human being, and it is impossible to completely understand the complexity of their world. Literature, as an alternative, is the closest thing the world has to being able to understand another person whole-heartedly. For stance, a novel about a treacherous war, written in the perspective of a soldier, allows the reader to envision their memories, their pain, and their emotions without actually being that person. Consequently, literature can act as a time machine, enabling individuals to go into a specific time period of the story, into the mind and soul of the protagonist. With the ability to see the world with a pair of fresh eyes, it triggers the reader to reflect upon their own lives. Reading a material that is relatable to the reader may teach them morals and encourage them to practice good judgement. This can be proven through public school systems, where the books that are emphasized the most tend to have a moral-teaching purpose behind the story. An example would be William Shakespeare’s stories, where each one is meant to be reflective of human nature – both the good and bad. Consequently, this can promote better judgement of situations, so the reader does not find themselves in the same circumstances as perhaps those in the fiction world. Henceforth, literature is proven to not only be reflective of life, but it can also be used as a guide for the reader to follow and practice good judgement from. The world today is ever-changing. Never before has life been so chaotic and challenging for all. Life before literature was practical and predictable, but in present day, literature has expanded into countless libraries and into the minds of many as the gateway for comprehension and curiosity of the human mind and the world around them. Literature is of great importance and is studied upon as it provides the ability to connect human relationships, and define what is right and what is wrong. Therefore, words are alive more than ever before.

An Overview Of The Godiva Chocolatier Company

An Overview Of The Godiva Chocolatier Company Before heading towards the first question, it is essential to know about Operations Management. The simplest definition of Operations Management is ‘the production of goods and service.’ It is the focus and objective of the organizations. http://managementhelp.org/ops_mgnt/ops_mgnt.htm http://openlearn.open.ac.uk/mod/resource/view.php?id=161691 (cited in ‘Design of Flexible Production System: Methodologies and Tools’): ‘Component or basic flexibilities that included machine, material-handling and production flexibilities System flexibilities in which Process, Routing, Product, Volume and Expansion flexibilities were considered Aggregate flexibilities, e.g. Program, Product and Production, Market Flexibilities’ In term of flexibility, Godiva Chocolatier has ensured that in every stage of production. Godiva’s operations strategy is a set of above mentioned five performance objective which can be highlighted in both the methods adopted by t he organization and these are: enrobing and moulding. According to the case study, Godiva is a small producer which gives a variety of products with more than 100 types of chocolates. The machinery and the technology used in the organization indicate that there is not enough volume as compared with the range of variety. So, the organization decided to invest more on technology and new machinery to get high quality and high variety with its low volume. Such as, the enrobing department is operating the machine to get the individual product designs by linking together the various pieces of equipments like extruders, guillotines, depositors, enrobers, decorators and so on in different sequences and combinations. However, moveable conveyors are used to link different machines to justify the volume. The staff and the machines are decoupled and worked at different speed and times. The speed is enhanced in short span of time by using small liquid chocolate tanks at the enrobing machines for different types of chocolates and for this purpose only 20 minutes changeover is taken to disconnect the tank, clean the machine and connecting to the other. Though it takes less time with good speed in production but planning is complex as well because Godiva surely wants to save its economic side as well, as it is considered to be uneconomic to produce less than 300 kg of a particular colour of chocolate. So, it is planned that the different types of chocolates with the same coating should go through the process. Likewise the strategy is adopted in the moulding department as well. Simple operator-assisted device, computer-controlled depositing machines (take less than one minute for the changeover), automatic individual wrapping machine and the packing robot are used for the best quality, speed and save the time. In short, its operations strategy is trying to achieve its objectives along with the five performance objectives as well.

East Asia Essay Example | Topics and Well Written Essays - 2000 words

East Asia - Essay Example One of the underlying reasons for why this particular text, known as â€Å"Art of War† has survived so many centuries is due to the fact that it seeks to apply tactics and strategies that specifically undermine and highlight weaknesses of one’s adversary. Within such a context, military strategists, cyber warriors, consultants, and even individuals utilize this text as a means of defining the problem in seeking to attack in a situation from the most effective angle possible. Essentially, Sun Tzu denoted that superiority in numbers, wealth, and many other aspects of superiority were not in and of themselves sufficient to guarantee that victory can be obtained. Whereas it is true that Sun Tzu specifically applied his knowledge and writings to the act of warfare, these very same writings are applicable to the way in which an individual orders their life and seeks to accomplish key goals. Whereas prior methods of war and engagement, at least those used within Europe, has the military fate of entire nations or empires arrest upon pitched battles between two opposing sides in a given field of conflict, Sun Tzu promoted the understanding that such a form of conflict was essentially wasteful and did not guarantee a positive outcome for an individual that may have a superiority or inferiority of forces, money, or more owl. Instead, Sun Tzu promoted the understanding that alternative approaches towards weakening the enemies row, attacking the when least expected, utilizing guerrilla tactics and a litany of other nonlinear approaches were the most effective means by which victory can ultimately be achieved. In many ways, the old English expression that there is more than one way to skin a cat or any other statement that denotes alternative mechanisms of achieving a goal was the main focus upon Sun Tzu’s â€Å"Art of War†; illustrating the fact that approaching a situation directly

Effect of Exercise on Blood Pressure and Pulse Rate Essay

Effect of Exercise on Blood Pressure and Pulse Rate - Essay Example To find out more about the effects of exercise on pulse rate and blood pressure, an experiment was conducted. It was done by using two participants. Despite having the same age and gender, Person 1 is a 24-year old male who is 57 tall and 140 pounds. On the other hand, Person 2 is a 24-year old male who is 510 tall and 195 pounds. To effectively study them, they were engaged in a mild exercise (10-minute walk) and vigorous exercise (10-minute jumping). By using appropriate materials, the pulse rate and blood pressure were measured before, during and after the experiment. The differences in the results were used to determine the effects of exercise on pulse rate and blood pressure. While conducting this experiment, many materials were used. These included a stopwatch and digital pulse cuff and blood pressure which were of course used for recording the results to determine the changes in the blood pressure and pulse rate realized so far. The stopwatch was used for measuring time. From the analysis of the results, it was established that the exercise had resulted into an increase in blood pressure as well as pulse rate. The more vigorous the exercise was, the more the change in pulse rate. Because of these changes, it took some time for everything to turn back to normal after the end of the experiment. From these findings, it is clear that physical exercise has a direct on the pulse rate of a human being. It is for this reason that the aforementioned changes were experienced when the experiment was carried out. However, as found out from the recordings, the degree of change in pulse rate directly depends on the intensity of the exercise that is conducted (Wohlfahrt and Farazdaghi 168). For instance, when the participants engaged in walking exercises, there was a slight change in their pulse rates. However, this was not the same when the participants got involved in more vigorous exercises such as jumping on a rope.  

Managing in a mixed economy Essay Example | Topics and Well Written Essays - 3000 words

Managing in a mixed economy - Essay Example This study deals with Private-Public Partnership (PPP) agreement between London Underground and Mertronet. The purpose of the PPP agreement was to acquire funds from the private sector. This paper begins with the background of London Underground and Metronet. Historical facts are also provided to understand the reason for selection of PPP as a means of financing. It also contains literature survey of the problems of London Underground and Metronet also the National Audit Office Report is presented. The paper has been concluded with a few causes and reasons for the London Underground failure and liquidation of Metronet and is followed by the recommendation for the improvement of the PPP agreement. London Underground has started its operation in the mid-19th century with the help of private venture capital. The Metropolitan line between Farrington and Paddington was the first construction, built by Sub Surface Line (SSL), which was one of the first construction sectors of London Underg round (Wolmar, 2002). Due to absence of governing body and corporation, the entire sector started working independently. Therefore, the London Passenger Transport Board (LPTB) was formed in 1933 to control the road and underground transport. In 1948, it was undertaken by the British Commission. The five separate corporations including London Transport Board were restructured by British Commission. ... The tubes were disorganised, chaotic and systematically mismanaged since the early days. Hence, it was necessary to form a PPP. During the year 2002, due to inadequate investment and problem in managing public service and maintaining infrastructure, it was decided that maintenance and renewal of London Underground’s infrastructure would be undertaken through PPPs (Kellaway & Shanks, 2007). In PPP agreement, a contract has been signed for 30 years and the main purpose was to obtain funds from private sector. It was a partnership between two functions of business, i.e. finance and operation. Private sector is well-organised than public sector to complete a project in a cost-effective way. The renewal and maintenance of the tubes by public sector operations and private sector infrastructure were an arrangement that ensured the tubes would provide successful service more efficiently. The stations, train operations, signalling and safety was continued by the public sector, through London Underground Limited. The infrastructure companies such as Infraco BCV, Infraco JNP and Infraco SSL were formed for the purpose to manage station, trains, and signal and track infrastructure. Infra JNP was undertaken by Tube Line on 31st December 2002 and on 4th April 2003 other two companies were undertaken by Metronet. Metronet had invested ?17 billion amount for the PPP contract of 30 years (Finn & Et. Al., 2007). Metronet Rail Group is the group of Metronet Rail BCV Limited and Metronet Rail SSL Limited based in London, UK. Metronet Rail BCV Limited is involved in upgradation, replacement and maintenance of sub-surface deep tube lines that operates in the streets of London (Bloomberg