Rolesof Media

INTRODUCTIONThe media plays a precise constructive role in forthwiths ships company. Media play an important role in increasing of every sidereal day aw beness and collect the views, nurture and attitudes toward certain issue. Media is the most powerful brute of communication in emerging world and increased the aw atomic number 18ness and presents the legitimate s tage of rules of order.In this decade of Knowledge and awareness in that respect is a Brobdingnagian and grand role of media, it is all(prenominal) near us when we watch on Television, listen to on the radio, read to the books, magazines, and mods show programpapers, every where we want to collect any(prenominal) knowledge and information and a part of this media has to present a very responsible role for our high society. Without the media, heap in societies would be isolated, not provided from the rest of the world, but as well for the total formation of creditable world.WHAT IS MEDIAMedia is iodine of the most powerful instruments of communication. It chamberpot help to promote the right things on right meter and gives a real as well as strong aspects of the world about what is right or wrong be expressions it also express that how can we store and distributes the views. The world is moving towards show up in every step of life. however we cannot refuse the real concomitant that we all are bounded directly or indirectly with the tons of well-disposed problems and issues, which are affected by the people of the people and for the people.Social issues or matters include so many types such as p everyplacety, violence, corruption, bribery, suppression of emolumentman rights, rape, discrimination, and crime, killing in the name of honor. Today News Channels, Newspapers, radio, internet and so on help us to estimate the realities of live and focused on the every friendly matters with the pure and free effect, it has a chance to explore the issues of society more disper sely. Media refers so many links such as intensity media broadcast media, print media and the web media.We know that goggle box and radio are considered broadcast media while newspapers, magazines and journals are formatted as print media and internet news are called as the web media. The media is an important source of information through its news segments, entertainment and allows for exchange of our ideas, suggestions and views for related matters. There is huge transition of media. The media is not only an important source of news and opinions but also entertainment. Most young people usually turn on the television for movies, educational programs different entertainment programs.However, although most of us get our news through the media as many of us have little time to read books or journals, the news presented to us can be colored and one sided because news reported on websites appears most reliable and guileless though one has to be careful about the accuracy of the situations reported. However, there is s public treasury a degree of freedom in these countries press compared to other more conservative countries. we have access to news from all just about the world and readers are invited to send their views and contributions to be print in the media.The en declaration media is derived from Medium, which style carrier. Media denotes a links specifically designed to reach massive viewers. The term was first used with the advent of newspapers and magazines. However, with the passage of time, the term broadened by the inventions of radio, TV, cinemas and Internet. In the world of today, media has become almost as necessary as food and clothing. It is true that media is playing an outstanding role in alter the society. Its responsibility is to inform, prepare and entertain the people.It helps to know current situation around the world. The media has a strong social and cultural impact upon society. Because of its inherent mightiness to rea ch large number of public, it is widely used to convey center to build public opinion and awareness, it can be used to educate people with very little cost. Imagine a classroom in every city with thousands of students being taught by just one teacher. But unfortunately, because of money-making approach of media and lack of interest by government, very less plough is done in spreading the education.IMPORTANCE OF MEDIA IN SOCIAL AWARENESSThe media has got a springy role in molding a good society to bump our lifestyle and move it on the right path, because it always try to side with the truth and relevant factor. It is the best tool to spread awareness in the modern society either it be governmental, social or scotch and giving us latest sight about what is happening in our world, making us aware about our rights, creating awareness against evils in our society, what new happening around us, exposing corrupt politicians and hardcore criminals by sting operations.There is coeffic ient of correlation between media and society to share them self about the past, present and hereafter evet on need base method of the society. We know that a long time ago we see all news, views events all these things through Radio, Banner and Cinema slide show. But now a day we have a power to see everything of the society and to share it among the people only the good approach of media. So Media and their function have been changed as because there is a competition among the Media also. Therefore apart from the service to the society they have to earn also.From this point of view several media are victorious different steps to expand their business and sometimes they are deviated from the principles for which they are functioning. What society will decide for their existences and functioning is mainly depend upon the Govt. rules and regulations by limiting their scope of works in a particular field. In my opinion several sensitive international issues should not be published through Media for which tension among them increased. Otherwise media should come in front of the society with all truth.The main purpose of this studies to explain the real feature of ripening techniques of information and used it to spread the social awareness. Its limitless connectivity and potential has open social order and system of interaction and communication which have been do a possible way to develop the communication technology and fructify the social situation of awareness. We can feel the impact of social cyberspaceing in every step of life. Everyone wants information timely and to the point which can be possible through the help of social media. There is various types of social networking under the connectivity of media.Here we explore the FACEWOOK a social networking site, people can evaluate information easily through the help of this site and user can utilize these information to their personal and professional work and behavior. Social network is used to de note the huge number of blogs and intercommunication skills to provide online social networking service which can be focused and reflecting of social network or social relations among people who share interests and activities Most social network operate are web based and provide means for users to interact over the internet.They interact, share and exchange resources by social networks. It promotes free flow of information and sharing of resources beyond boundaries. My point is not any of it said above. We had a nation with so much of events happening around, which but is escalated only on the whims and fancy of the people who rules us. Few of the examples are Ram Mandir issue, Lokpal Bill, 2G scam, CWG scam, Mining scam, overthrow Acquisition scam, Coal Gate, Delhi Rape Case, Godhra Riots, Mumbai Riots, 26/11 Mumbai Attack, Aarushi murder case, LPG subsidy, terminate price hike etc.All of the above issues had its on relevance in political arena and accordingly had the coverage a nd importance across the media and discussed upon the nation till then until when it is to be fumed and exploited. Unfortunately none of the news had a chance to be there in limelight or discussions even until its natural closure of which many are due pending. Shattering fact is that even many of the above stated issues out of the many remaining out without mentioning are yet to have a judicial closure and the culprits yet to be booked and penalized.But at the brim of its flash we had all of the print and visual media, administration, intellects, social media and even stupid common man were there on the front to protest, mischief and even ready for a national cessation. Post shelf life of the issue hardly was there any movement on the same until either there is a reference by any for personal gain (other than the relative of the person involved) or on the occasion of anniversary reminder by the media who had to take away in the prime time slot. It is time for us, to do something better for our society.Any means the realism of a fact lies with the complete closure with justice delivered not only to the victim but to the society too. Until unless the limited time outrage and mongering of issue is protracted despite of what we are forced to think and react. whitethorn this sound a bit weird as we being responsible-sensible citizens, it is our bona fide family right to react on anything and everything comes across. But will make a difference if it is made to prolong it despite of the shelf life tag come along with the issue.