Business Model of Nike Essay

Introduction Nike Inc. was founded in 1962 by Bill Bowerman and Phil Knight as a partnership under the name, Blue Ribbon Sports. Nike’s main products are sports shoes, sportswear, sports goods. In this paper, we will talk about ‘The Challenge of Entrepreneurship’ ‘Competitive Business Model’ ‘Solid Strategic Plan’ ‘Feasibility Analysis’ and ‘Business Plan’. All of these topics are very important when we study the ‘EOE and SBM’, and in each topic have more than one point. We got ‘The Benefits of Entrepreneurship’ ‘Competition’ of ‘The Challenge of Entrepreneurship ’; ‘Core Competencies’ ‘Innovations’ ‘Sustainable Competitive Advantage’ ‘Key Success Factor’ of ‘CBM’; ‘Vision and Mission’ ‘Objectives and Goals’ ‘SWOT’ ‘Competitor’ ‘Business strategy’ of ‘Solid Strategic Plan’; ‘Industry and Market Feasibility’ ‘Product or Service Feasibility’ ‘Financial Feasibility’ and ‘5Forces Model’ of ‘Feasibility Analysis’. Now, we are going to show you the detail. The Challenge of Entrepreneurship The Benefits of Entrepreneurship Surveys show that owners of small businesses believe they work harder, earn more money, and are more satisfied than if they worked for someone else. (Via Dr. Josà © A. Torres Essentials of Entrepreneurship and Small Business Management Powerpoint) Opportunity to Create Your Own Destiny. Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger(now ASICS), making most sales at track meets out of Knight’s automobile. According to Otis Davis, a student athlete whom Bower man coached at the University of Oregon, who later went on to win two gold medals at the 1960 Summer Olympics, Bower man made the first pair of Nike shoes for him, contradicting a claim that they were made for Phil Knight. Says Davis, â€Å"I told Tom Brokaw that I was the first. I don’t care what all the billionaires say. Bill Bower man made the first pair of shoes for me. People don’t believe me. In fact, I didn’t like the way they felt on my feet. There was no support and they were too tight. But I saw Bower man make  them from the waffle iron, and they were mine.† (Via HTTP://en.Wikipedia.org/wiki/Nike,_Inc.) Opportunity to Make a Difference. In 1979, Nike Air cushion technology â€Å"Air†, by the inventor of the m. Frank Rudy patented, first applied on the Tailwind running shoes, the gas film in running shoes soles for the protection of the cushion. And Nike has created many print and television advertisements with Wieden+ Kennedy, Wieden+ Kennedy remains Nike’s primary ad agency. It was agency co-founder Dan Wieden who coined the now-famous slogan â€Å"Just Do It† for a 1988 Nike ad campaign, which was chosen by Advertising Age as one of the top five ad slogans of the 20th century and enshrined in the Smithsonian Institution. Walt Stack was featured in Nike’s first â€Å"Just Do It† advertisement, which debuted on July 1, 1988. Wieden credits the inspiration for the slogan to â€Å"Let’s do it†, the last words spoken by Gary Gilmore before he was executed. Throughout the 1980s, Nike expanded its product line to encompass many sports and regions throughout the world.[16] In 1990, Nike moved into its eight-building World Headquarters campus in Beaverton, Oregon. (Via HTTP://en.Wikipedia.org/wiki/Nike,_Inc.) Opportunity to Real Improve profits. In 2005, Nike â€Å"Air Jordan 20 generations†. Nike Free series, also in protecting the foot, like barefoot training is provided for the wearer. Nike as of May 31, total annual profits had 13.7 billion dollars, a 12% growth in the past fiscal year. On December 19, 2013, Nike Inc’s quarterly profit rose as a result of global orders for merchandise for delivery by April increased 13 percent. Future orders of shoes or clothes for delivery between December and April, rose to $10.4 billion. Nike shares (NKE) rose 0.6 percent to $78.75 in extended trading. (Via HTTP://en.Wikipedia.org/wiki/Nike,_Inc.) Opportunity to Contribute to Society and Be Recognized for Your Efforts. NIKE Charity Organization, is a Non-Governmental Organization Headquartered in PORT HARCOURT RIVERS STATE, NIGERIA. It is autonomous and submissive to the laws of the Federal Republic of Nigeria. They are determined to achieve our dreams and purpose of giving hope to the less privilege and to discharge our duties as members of non-profit organization in accordance to our core  values at National, State and Local Government levels. We are prepared to harness, strengthen and efficiently direct our efforts as much as we are out to join hands with other organizations, and individuals in the fight against the Girl Child Abuse. (Via HTTP://saccharinity.com/about_us.php) Competition NIKE is a consumer products company and the relative popularity of various sports and fitness activities and changing design trends affect the demand for our products. The athletic footwear, apparel, and equipment industry is highly competitive in the United States and on a worldwide basis. We compete internationally with a significant number of athletic and leisure footwear companies, athletic and leisure apparel companies, sports equipment companies, and large companies having diversified lines of athletic and leisure footwear, apparel, and equipment. We also compete with other companies for the production capacity of independent manufacturers that produce our products and for import quota capacity. Our competitors’ product offerings, technologies, marketing expenditures (including expenditures for advertising and endorsements), pricing, costs of production, and customer service are areas of intense competition. This, in addition to rapid changes in technology and consumer preferences in the markets for athletic and leisure footwear and apparel, and athletic equipment, constitute significant risk factors in our operations. If we do not adequately and timely anticipate and respond to our competitors, our costs may increase or the consumer demand for our products may decline significantly. (Via Nike-2013-form-10K) Designing a Competitive Business Model Core Competencies Nike’s quality , technology and brand is famous . Nike’s Air cushion technology is almost using in every basketball shoes ,it’s good for athlete’s foot . the Nike having its own core competence due to organization’s own skills and core competence it has taken a competitive advantage and now is taking a large market share. The core competence of Nike is to specialize in athlete’s foot wear and other sports items. As we know every organization has its R & D department .The R &D department of Nike is playing a vital role because of its innovations in foot wear how the  consumers can feel comfort by wearing their shoes and the quality that’s the most important factor to be given in shoes and they have different categories of shoes which is running shoes nick shocks, Jordan, and other types that is targeting different type of consumers having different perceptions. But most important thing of Nike is they don’t make shoes they design and then give their design to the production companies in Korea and china or Vietnam. Due to which they are more specialized in their innovation and in this way they have made their core competence in making innovative design of athlete shoes. Innovations Nike believe his research and development efforts are a key factor in nis success .NIKE strives to produce products that help to reduce injury , enhance athletic performance and maximize comfort success . (Via Nike 2013 Annual Report) Nike also find many expert in chemistry, exercise physiology, engineering, industrial design, sustainability and related fields ask they advices to fixed Nike’s shoes and clothing . Nike’s air cushion shock absorption technology is famous in the basketball shoes area .Nike’s Brand shoes like LBJ , Kobe and KD has many color and types . Sustainable Competitive Advantage External Analysis : Nike’s brand awareness is famous all over the world ,everyone buying shoes first chose is Nike . Nike sponsored the top athletes and gained valuable coverage. , like Jordan , LeBron James , .From the Nike’s 2013 annual report will find that Nike growing up every years . Nike has many competitors , like Adidas , Puma , Reebok and so on , but Nike’s market share is more than any other . Internal Analysis :As we know ,Nike’s product is quality , Nike’s has own R&D center to creative new technology ,like air cushion shock absorber technology ,environmental technology and so on .It’s basic technology to Nike’s product .Nike always find many creative thing to put in Nike’s product ,like knitting technology in his shoes .That’s awesome . Nike has employed creative marketing and advertisement platforms in building brand awareness and equity of its diversified products. For instance, the company uses Tiger Wood s a skilled golfer to build its line of golf products. It further employs professionals in various departments that include distribution, marketing, finance,  product management, research and design, information technology, and product development so as to sensitize the market of its diversified products Nike also operates an internship program every summer lasting for three months giving students an insight on the diverse brands. Other avenues Nike accomplishes diversification strategy is through mergers, joint ventures, takeovers, and acquisitions. The company also has an R&D unit called the innovation kitchen located in the main parent company in Oregon, to enable it to continue producing unique products such as the cushioning system in shoes. Key Success Factor Jordan Brand : Jordan brand is a big part of the Nike. Jordan’s shoes is popular in all over the world .Jordan shoes occupy the USA 10.8% market share in 2009 .Jordan shoes sales almost two times of Adidas . (Via :http://sports.sina.com.cn/k/2009-09-12/16084584096.shtml)So Jordan brand is a key success factors of Nike .) Jordan brand is popular in young people , every young people want a Jordan’s shoes it’s beautiful and comfortable .Especially Jordan’s air cushion technology , using in every basketball shoes . Technology :In addition to Nike’s own staff of specialists in the areas of biomechanics ,chemistry , exercise physiology, engineering , industrial design, sustainability ,and related fields , we also utilize research committees and advisory boards made up of athletes , coaches, trainers , equipment managers , orthopedists , Podiatrists , and other experts who consult with us and review designs , Materials , concepts for product and manufactur ing process improvements and compliance with product safety regulations around the world . (Nike Annual Report ) Advertisement : Advertisements play a significant role in the athletic apparel industry, as consumers rely on catalogues and online advertisements . Nike has many endorsers ,like Jordan ,James ,Durant and so on. These guys bring many customers .Nike has online store ,you can buy many things in this store ,before new product star sales ,you’ll get an e-mail about this product .Nike’s advertisement not only online but also in everywhere .It’s very amazing! Adidas :Adidas is a very famous company ,it’s very popular in world too .But in these years, Adidas’s market in decrease very fast .Because Adidas’s endorsers did not famous than Nike’s endorses .Adidas’s endorses including Yao Ming ,A.I ,D.Rose and so on .But they hurt or retied .Adidas’s  quality and technology is also well known .But Adidas lost because the endorses . New Balance :New Balance (I will call New Balance as NB for short ) is known as a most comfortable shoes .They has many new technology ,such as BIOSHIELD ,ABZORB EX ,REVAX ,ENCAP ,and so on .And NB is popular in young people ,you will find many youn g people wear NB in the street .IT’s a huge market to NB. Building a Solid Strategic Plan It’s a significant part of a successful business. It keeps the company to where they oriented, to meet their mission, goals and objectives, and lead it on the right way. A Strategy plan is to build a competitive advantage. It involved Vision and Mission Statement, also Objectives and Goals, SWOT Analysis, Competition Analysis and Formulate Strategies. We are going to find out what does Nike different from others, why it is unique, and what it has that others don’t. I am about to use Five Forces Model to analyze the competitive advantages for Nike. Vision, Mission, Goal and Objective Nike’s vision is â€Å"To bring inspiration and innovation to every athlete in the world.† The legendary University of Oregon track and field coach, and Nike co-founder, Bill Bowerman said, â€Å"If you have a body, you are an athlete.†. It’s their mission. (Via http://help-en-us.nike.com/app/answers/detail/a_id/113/p/3897) Their goal is to become and keep the number one sportswear brand all over the world. Their objective is keep down the manufacturing cost and keep their price down then they can occupied the market in some less developed countries who can become the economically dependent in the industry. (Via http://wiki.answers.com/Q/What_are_the_objectives_of_Nike_company) SWOT Analysis. Strengths As one of the ‘Fortune 500’ company, Nike has numerous strengths. It is positioned at being the number one sportswear brand globally, it Offers their products worldwide, it has a very strong marketing campaign that increases brand familiarity, and it has no factories, it uses OEM (Original Equipment Manufacturer) to get the work done. It has contracts with above 700 shops globally in about 45 different countries. it also has offices in these different countries. It has chains of retail stores like  Niketown so that it can sell there. Its famous ‘Swoosh’ is instantly recognizable, and Phil Knight even has it tattooed on his ankle. Weaknesses The organization does have a diversified range of sports products. However, the income of the business is still heavily dependent upon its share of the footwear market. This may leave it vulnerable if for any reason its market share erodes. The retail sector is very price sensitive. Nike does have its own reta iler in Nike Town. However, most of its income is derived from selling into retailers. Retailers tend to offer a very similar experience to the consumer. Can you tell one sports retailer from another? So margins tend to get squeezed as retailers try to pass some of the low price competition pressure onto Nike. Opportunities Product development offers Nike many opportunities. The brand is fiercely defended by its owners whom truly believe that Nike is not a fashion brand. However, like it or not, consumers that wear Nike product do not always buy it to participate in sport. Some would argue that in youth culture especially, Nike is a fashion brand. This creates its own opportunities, since product could become unfashionable before it wears out i.e. consumers need to replace shoes. There is also the opportunity to develop products such as sport wear, sunglasses and jewelry. Such high value items do tend to have associated with them, high profits. The business could also be developed internationally, building upon its strong global brand recognition. There are many markets that have the disposable income to spend on high value sports goods. For example, emerging markets such as China and India have a new richer generation of consumers. There are also global marketing events that can be utilized to support the brand such as the World Cup (soccer) and The Olympics. Threats Nike is exposed to the international nature of trade. It buys and sells in different currencies and so costs and margins are not stable over long periods of time. Such an exposure could mean that Nike may be manufacturing and/or selling at a loss. This is an issue that faces all global brands. The market for sports shoes and garments is very competitive. The model developed by Phil Knight in his Stamford Business School days (high value branded product manufactured at a low cost) is now commonly used and to an extent is no longer a basis for sustainable competitive advantage. Competitors are developing alternative brands to take away Nike’s market share. As discussed above in weaknesses, the retail sector is becoming price competitive. This  ultimately means that consumers are shopping around for a better deal. So if one store charges a price for a pair of sports shoes, the consumer could go to the store along the street to compare prices for the exactly the same item, and buy the cheaper of the two. Such consumer price sensitivity is a potential external threat to Nike. (Via Nike 2013 Annual Report, http://www.quality-assurance-solutions.com/swot-analysis-nike.html, http://www.ukessays.com/essays/marketing/account-management-provides-special-treatment-in-marketing-administration-marketing-essay.php http://www.marketingteacher.com/swot/nike-swot.html) Analyze the Competition. Nike has some competitive Direct competitors- Adidas, New Balance and Li Ning. They offer the product that Nike does, and all of these companies have different key success factors. Adidas, is the most competitor od Nike with do doubt, they compete with Nike for No.1 sportswear branding for over 40 years But in these years, Adidas’s market in decrease very fast .Because Adidas’s endorsers did not famous than Nike’s endorses .Adidas’s endorses including Yao Ming ,A.I ,Derrick Rose and so on .But they hurt or retied .Adidas’s quality and technology is also well known .But Adidas lost because the endorses; New Balance is known as a most comfortable shoes .They has many new technology ,such as BIOSHIELD ,ABZORB EX ,REVAX ,ENCAP ,and so on .And New Balance is popular in young people ,you will find many young people wear New Balance in the street . IT’s a huge market to New Balance; Some Significant competitors like Under Armour and Skechers, they offer similar products like apparel or footwear, they compete with Nike in some fields. Some Indirect competitors like The North Face or Columbia, both of them are the most of the famous outdoor brand, they offer windbreaker or accessories that Nike does. They have impacts to Nike in some mutual markets. Conclusion: Nike does perfectly in quality and endorsement, they almost signed all significant players and teams all over the world. Adidas has no most strength but all factors are averaged. New Balance does best in technology, it can makes sneakers more comfortable. (New Balance has never signed any endorsers since it founded, so its score is little bit lower) Cost leadership. Nike uses Business Simulation Strategy. It has no factories, it uses OEM (Original Equipment Manufacturer) to get the work done, and it doesn’t has stores mostly. It offers products to Franchised retailers, and let them sell the products. It saved money from factories and rent, so its overhead is low. No shop, no labors,. quantity of materials, low too. If a supplier increases costs, Nike can easily change a new one with lower cost, Nike can do this because of its ability. Nike definitely has low cost access to factors of production. The enormity of Nike in respect to their suppliers gives them a huge advantage in production negotiations. Due to their high volumes for products, the cut-throat low cost nature of selecting a manufacturer, and coupled with the fact that Nike’s suppliers depend so heavily on them for their own success that they have little to no bargaining room toward raising prices, allows Nike to continuously enjoy low costs of production. Nike’s hardware and software technology implementations of using the not only using the best materials but creating them in a vertical fashion and housing an innovation culture from the top down, allow Nike a first move advantage into cost savings. However most of these advances only bring definite savings for a short time due to competitive parity within the industry, their creative nature definitely does benefit over the long run. Nike reduced costs by cutting some of its endorsements. Company research suggested the endorsement by the Italian soccer team, was not achieving the desired result. Michael Jordan, LeBron James, Kobe Bryant and a few other endorsers were retained while some other like Italian soccer team, were eliminated, to saving over $100 million. Nike does incredible in cost control. (Nike 2013 Annual Report) Differentiation. Differentiation strategy by Nike is used to gain market share advantage in the broad foot ware market. Aside from foot wear, the company boasts of products such as clothing, equipment, and even accessories. The strategy is achieved by producing consumer goods and services that customers perceive to be of high quality or have added unique features. This has been achieved by the company innovating state of the art athletic shoes that are publicized through dramatic â€Å"guerrilla† marketing. Marketing of the different products is designed to coerce customers that Nike’s shoes are not only superior but also a high fashion statement which is a necessary part of a lifestyle based  on athletic or sporting interests. The company has also differentiated itself by using highflyers that are best used in distinguishing sporting disciplines hence enabling the company reach its target market, for instance, the Brazilian national soccer team or even Michael Jordan. Also, Nike is different from others in their Ads. They show not only their technology but also leading endorsers like Michael Jordan, LeBron James, Kobe Bryant and Cristiano Ronaldo in their Ads of new products. At the same time, their Ads are also very creative and with imagination, make people who watched them unforgettable. (Via Nike 2013 Annual Report) Focus.

A day … in the life

I wake with a constant mix of white noise acoustic guitar and the tortured lyrics of two broken men. This noise bleeds in through my ears. Why? Without it would I even know if I was awake? After the humdrum morning routine, philosophical conversation with Clo on the way to the bus stop and the inevitable journey on wonderful public transport I arrive at school. School this eternal lapse between comfort zones and paranoia. Comfort zones the lessons and places I'm comfortable in where I can really be me. Like drama selling line after line. I stretch the truth like a crooked sales man lie like a cheap Italian watch, showing all my emotions by portraying others. Some thing that is now so natural like I was born with it like the ability to breath. Paranoia, looking over my back makes me feel weak like a one armed boxer throwing punch after punch, after punch I'm so tired I give in I' m surprised when they duck. Sometimes I get so tired of getting out of bed but who would want to die like a cowardly little child? The doctors tell me there is nothing wrong with me so why do I get so full of anger, regret, and hatred? I got a trigger inside! Who doesn't know how to pull it? In the last year school has become easier but only slightly. The new found ease is all down the beautiful and profound idea of â€Å"options† being able to leave dull subjects behind in search of ones more to your interests making my life easier and the whole year generally happier. I'm not saying after options it all becomes perfect over night because schools still have the same problems as before the ones that schools pretend aren't there. But as we all know the future is more important than the present and my future will be a very bright and shinny one in fact my future will be orange. I see one supposed upside to school seeing my friends and my actual friends. There are some people who I really like and others I have nil time or respect for but I play politics. Who needs enemies? My real friends are the ones I know I can trust, the ones that I conclude to make school worth attending. The rest of the people I am seen with at school are all sort of bellow my level sort of unaware of the wonderful world we live in and all its great events that are there to bring peace love and enjoyment to our day. Don't get me wrong most of them are wonderful people but pay some attention the world does not revolve around your friends and your love life. My dream in life is to be a business man, actor, film maker, and comedian. Comedy is some thing that seems to come very naturally to me I love to make others laugh. I have always had a very mature sense of humor I am very into satire and those sketches with ridiculous but some how believable situations. I like my entertainment to be of quality but to also have a message. When people ask what I want to be I always tell them I want to be an international man of mystery. The only person who really knows what I'm talking about is me. I want to be an entertainer but that is all I want to be I don't want the following or the paps outside my door when I go to collect my milk or if I have left something in the car. I guess what I'm trying to get is simply this, I want to entertain people weather that be with business and product or film, comedy or television I also want the fortune ( a man needs to eat) the notoriety but not to be a brand. Do I ask for to much? Can I do it? Have I got it in me? I hope so. I would I have to admit that I do actually quite enjoy school but I also like the occasional sneaky day off with a â€Å"head ache†. The subjects I enjoy tend to be the ones were you get free reign over what you do like English no one tells you how much to write or how or what. I also like my computer based subjects I. C. T and digital applications I also enjoy science but not as much as I used to there's me thinking it would get better in year 10. But no! Were doing reports. Not good. But no matter how much I enjoy school I enjoy after school ten times more being allowed to take one hour in walking one mile that feels like a gift to me. Being able to just collapse and eat sleep and eat and watch the endless black hole of programmes made by and for severely brainless people on television. Go on my laptop, download applications that I don't actually need, music that I won't listen to unless iTunes shuffles to it, films I wont watch and television programmes that I want to watch when â€Å"I† want to. Although I take pleasure in my times after school with freedom, Saturday is the most important day of the week the ultimate day of freedom no bed times no rules eat what I like do what I like go where I like with who I want to do it with no obligation to see anyone. At the moment most of my weekends are spent with my wonderful girlfriend and vision of beautiful perfection April. She's the kind of girl makes life worth living its fun what ever we do as long as were together Some times I just look into her eyes and I know I'm happy well more like contented no desire to move or do anything else than to just look into her eyes . Our time together is more precious than diamonds or gold it is invaluable to me. Some times I pinch my self just to make sure its not dream. When I first met April I was in town with a friend I only went because I was told that I was to meet a girl. When I arrived outside McDonalds to meet my friend Heather who was the only one of this random constructed group I had ever laid eyes on before that. Sure I had spoken to April online but never seen her in the flesh and who where the others witch part of obscurity where they plucked from? and then I saw April she looked simply irresistible like a Hollywood beauty queen of old but like all Hollywood queens she had her entourage featuring her two best friends one either side her. Heather introduced us I said Hey and waved at her. She almost did exactly the same but after the wave came a smile that melted my heart that moment triggered shy mode: my hand snapped straight into the pockets of my jeans, my shoulders tensed I dared not do or say anything. 30 minutes, a solo trip to virgin and the stalking of two business men past the orange phone shop had passed before she spoke to me. She moved several paces away from her protection that eased me slightly so I took my hand out of my right pocket and lent it on her shoulder and said â€Å"so how are you? Then something trivial occurred witch distracted everyone so she cut short answer, then a scruffy looking unemployed man I know that much about him because who else where's camouflage jackets and buys a big Mac for breakfast? Looked straight at me then said something. At that point I took my arm off of her shoulder looked into her eyes and said confidently like it was a perfectly normal activity, April lets follow Him! We walked briskly behind him so that he noticed just to make a point. After finally thinking I could be alone with her and get know her better but alas cut short was our time alone as there was noise and a voice behind us as half her entourage caught up. But that didn't matter because at that point she took my and she has never let go. My usual Saturday activity is going into town spending my parent's money on food and junk that I don't actually want or need. This is called shopping or giving into to money grabbing organizations when I could be saving this money and putting it towards something practical mainly an item of consumer electronics some thing I have a big affiliation with. People who enjoy consumer electronics as much as I do are labeled as techys a clever take on the word treckie the term for star trek fans. My few on electronics is simple there is always one that is greater than the others and one that sells more than the others never normally the same thing witch has to said is a shame. But on reflection I would actually rather be buying pointless stuff with friends in town than being all alone at home with a new gadget I can't win. To me a Sunday is the day of rest a lazy day to recover one from the activities of Saturday a wind down before restarting for school on the Monday. A day for big dinners, being old fashioned and staying at home with family, or going out. But all in all Sundays are generally for being lazy. I used to like walking into town Sundays even though no decent shops open it just seemed calmer and quieter like an arctic village or a sleepy Cotswold hamlet. I guess I'm just impressed at the transition between Saturday and Sunday. A day in the life of me it's not really that bad. I suppose.

An Overview Of Student Affairs Professionals Education Essay

An Overview Of Student Affairs Professionals Education Essay Do you feel that the task is somewhat overwhelming or is it possible for student affairs professionals to take up this mantle of responsibility on a daily basis? What welcomes undergraduates to this agenda and what, perhaps, hinders their acceptance of this function of American higher education? Student affairs’ professionals do have the capacity to carry out their duties on a daily basis. However, it is imperative that these professionals are organized in their approach and appropriately trained. According to Colby, Ehrlich, Beaumont and Stephens (2003) student affairs professionals must make a â€Å"concerted effort to assist students from the very first time that they come in contact with the school† (pp.226-227). Professionals must make students aware of the extracurricular activities available to them and the ways in which they can get involved on campus and in the surrounding community. The first relationship that student affairs’ professional have with s tudents begins with campus tours. These tours often leave an important first impression with students. Beyond the first impression student affair professional must make a concerted effort to reach out to the students once they become a part of the University community. Reaching out to the students require several different elements including e-mails, telephone call and a personal letter. As it pertains to e-mails students should be sent e-mail correspondence a few days before the event actually occurs. Such correspondence allows them time to adjust their schedules, so they can attend a function. Likewise, a personal message is an important form of communication that can greatly assist students/confidence helping in becoming more involved in campus life. Other announcements should be placed on bulletin boards in dorms or other high-traffic areas. Although communicating with students in this manner does require a great deal of work, it is not an impossible endeavor. Undergraduates are welcomed to the agenda when they are encouraged by student affair professionals to get involved in campus activities and in community activities. According to Colby et al (2003) â€Å"community service projects are of particular importance in most campus organizations† (p.134). Some students may not be as familiar with the importance of community service and the vital role that volunteers play in the context of a community. Making students aware of this particular agenda is vitally important as it informs the way they react to opportunities associated with community service. To this end professional must be sure to inform students of the benefits associated with community service and other types of community involvement. Students, freshmen in particular have many issues that they face, for instance, adjusting to college life. In some ways, all of these new adjustments can prevent students from making the progress they need to make in becoming involved. In some instances, stu dents do not get involved in such things because they are not aware that certain activities are occurring. Student’s affairs professional cannot assume students will automatically get involved in other activities. In addition, depending on the size of the institution a student may be intimidated by all the activities and may not know where to start as it relates to involvement in activities. In the case of the student feeling intimidated, student affair professionals must make a concerted effort to engage students and assist them in understanding the importance of community and campus involvement.

Documentary Critiques Essay Example | Topics and Well Written Essays - 1250 words

Documentary Critiques - Essay Example These three boys and the other children on the top of the freight train, tell Rebecca Cammisa about their life in their hometown and the things they have experienced (Kung). The location of the documentary is Central American and America, where the journey is taking place, to the U.S. border. The freight train on which the children are travelling is known as â€Å"la bestia†, which means the beast. It is known as â€Å"la bestia† because many children have lost their lives travelling on a freight train, and many have lost their lives residing in the desert, with no food and water. The documentary is all about the hardships faced by the children and how they reach the U.S. border; it has been produced and the directed by Rebecca Cammisa; the executive producers include Lianne Halfon, John Malkovich, Russell Smith, Jack Turner, Bristol Baughan and Better Cerf Hill. The production company of this documentary is Mr. Mudd and it was distributed by HBO Films; the documentary was made in 2006 but release in 2009. The documentary holds significance because immigration is an issue, which has been seen from different perspectives, like how illegal immigrants impact the security and economy of the USA. This documentary looks at immigration in a different way, as it tells about the difficult conditions through which children emigrate from Mexico to the USA; some of these children are sent by their parents, because they can no longer feed or support their children in any way. Most of the children run away from home, looking for a better life in the USA, because no one cares about them at home and they have to bear different types of abuse. Mexico is a place where drug dealing and violence is quite common, and these children have a dream to go to the USA and find peace and a better lifestyle, where they won’t be at the hands of criminal predators. The mode or approach used in the documentary is

Global Warming as an Ethical Issue Research Paper

Global Warming as an Ethical Issue - Research Paper Example The post war era saw the development of the industry on rapid scale. This came about in the form of development sector, heavy industry, production and manufacturing field. All these industries and developmental progresses led to the dimension of industrial wastes. The wastes so emitted from the industry were not just limited to the industrial surroundings; rather it got infused into the surroundings as well in the form of water, air and people. The original and slowly visible traces of the global warming can be traced back to the days of late 19th and early 20th century when industries saw a boom and technology gained impetus leading to establishment of heavy industries. The water waste is a result of number of things. These include the direct disposition of wastes into the water in the form of dumping of wastes. The others include the addition and disposition of wastes through the pipelines and exits of the industries and other heavily built machinery and instruments into the waters and seas. The different parts of the developed communities show heavy pipelines being developed and leading into the seas, rivers and oceans. The direct impact falls upon the water that is within the oceans, the sea life in the form of the fishery and other living material. Furthermore, the impact also falls upon the water extracted from these rivers and seas which is used for the domestic purposes at homes. Finally, the coral reef and other naturally gifted and present under sea wild life and aquatic material is at a threat. The waste material forms pours of clouding and protection which leads to prevention of sun reaching deep into the water, as a result the coral ree f damage. The coral reef makes up for an integral part of the sea life and healthy coral reef adds to the beauty as well as the overall naturally balanced aquatic life. The recent times have seen the usage of open

Different Aspects of Starting OASOGB Essay Example | Topics and Well Written Essays - 500 words

Different Aspects of Starting OASOGB - Essay Example Further, in relation to marketing efforts, the virtual competitive environment does play a significant role in determining how successful Old American can actually be on the Internet website. After careful analysis of pricing, delivery policies, and marketing efforts of competition, OASOGB has determined that our current marketing strategy, using various promotional incentives, far exceeds the advertising capabilities of our competitors. Also highly beneficial to Old American is the socio-cultural environment both locally and across the whole of the United States. Research indicates that modern consumerism, such as the value placed on material goods in America, continues to escalate year after year (Boone & Kurtz, 2006). In a culture in which gift-giving and the exchange of tangible gratitudes is a common element of lifestyle, simply by the nature of the companys products the business is catering to the social demand for luxury items and gift presentation. Further, there is a growing demand in the United States for ethical and socially responsible business behaviors, with consumers and advocacy groups alike continuously applying pressure to large-scale businesses to be more ethical. As previously discussed in other business reports, Old American continuously gives back to the community through charitable activities, thus satisfying the consumer demand for ethics and delighting them because of our responsible busines s behaviors. Though the technological environment directly impacts our success, as OASOGB continues to monitor and incorporate more streamlined distribution methods to lower our delivery costs, there is not a substantial influence in connecting technology with that of Old American success. At the same time, the political environment in America is one which applauds the creation of profitable businesses, causing little to no conflict with how the company continues to

Hospitality Management Essay Example | Topics and Well Written Essays - 2000 words - 1

Hospitality Management - Essay Example Wal-Mart offers a wide range of variety having more than 30 departments at all the outlets, that has rendered the company to be the market leader in general merchandise industry and it has consistently been able to secure the name in Fortune 500 (Walmart, 2014). â€Å"Saving people money to help them live better was the goal that Sam Walton envisioned when he opened the doors to the first Walmart ®. This focus drives everything we do at Walmart. And, for the millions of customers who shop in our stores around the world each week, it means they can trust that our brand means we have everyday low prices.† (Walmart, 2014). Currently the company does not have as such mission and vision statement while having one such statement may guide the customers and employees to integrate with the values and philosophy of the company. There are several internal and external factors that are responsible to generate opportunities as well as the threats for the company. Following is step by step evaluation of the factors through the matrices: The EFE matrix reveals that the company has been in relatively stronger position as the score is 2.81 which is greater than the average score of 2.5. However the score below 3.0 shows that the company is not in extraordinary position. The above internal evaluation reveals that the score is 2.92 which is above average i.e. 2.5 and is close to 3.0 and hence one can conclude that the company has been adequately strong from internal point of view. Its competitor company Costco Wholesale Corp has the current ratio of 1.19 and Target Corp has the ratio of 0.91 while the industry average is of 1.09. This shows that the company has not been able to maintain ability of fulfilling its short termed debts and in this regard it also lags behind its direct competitors. Its competitor company Costco Wholesale Corp has debt to equity of 4.75 and Target Corp with the ratio of 0.85 while that of industry is 6.95. This shows that

Legalize it or not Essay Example | Topics and Well Written Essays - 500 words

Legalize it or not - Essay Example This is because the illegal marijuana industry is very lucrative. It estimated that the marijuana illegal income in the United States of America is valued at between 20 billion dollars and 40 billion dollars (Abadinsky 75). This is a lot of money, but since using and selling of marijuana in the state is illegal, the drug dealers fail to disclose their income thus they do not file tax returns due to fear of being arrested. If the state would legalize marijuana, then it would be able to collect revenue from drug dealers hence improving the economy of the state. The war on drugs is very expensive. For example, it is estimated the over the years the war on drugs has cost both federal and state governments close to one trillion dollars, (Benavie, 54). That is close to twenty billion per state. This is a lot of money which can be used for other things such as investing in infrastructure. If the state of Arizona government would legalize marijuana then it would save a significant amount of the taxpayer’s money putting it into other uses such development of the state. A lot of people end up in jail as a result of using, selling or being in possession of marijuana. Most of these people are typically below the age of 40 years (Benavie 39). When in jail, these people are economically useless to the state and their society. If the drug would be legalizes in the state, these people who get arrested and jailed for either using or distributing would free thus providing a good work force to the state since they are young and energetic people. This will improve the infrastructure of the state as the young men will be employed by the state and development companies. Legalizing marijuana will also increase the states revenue since the government will tax the income of these people. Legalizing marijuana will turn its market into a perfect competition market, where there will be no barriers to enter or leave the market. This will replace the monopolies set

Benefits that are associated with good growth Essay

Benefits that are associated with good growth - Essay Example This essay discusses that once the living standards decline or stagnate, there is little or no progress at all in most societies toward any of the aforementioned goals, this leads to retrogression in many instances. The importance of good economic growth cannot therefore be overlooked as it ensures standards of living are improved as well as the well being of the economy itself. The impacts of economic growth should not necessary be negative towards the environment. It has been argued by some economist that economic growth can ultimately lead to environmental improvement, notwithstanding the increase in environmental degradation in the past associated with economic growth. As Robert Reich puts it, economic growth does not necessarily mean production of a lot of stuff, but rather, it is all about the nation’s ability to produce everything that the inhabitants of that nation want and need, which include improvement of public health, schools, as well as effective management of en vironment. This statement is validated by the argument advanced by Friedman to states that even though there is a wide belief that a bigger GDP ( availability of more services and goods) show the way to more satisfied and happier citizens, the proposition is more complicated than it seem. According to him, most individuals do judge their well being through weighing themselves against other people. For this reason, in the event that the average income of a given country increases the expectations of the people also go up. Consequently, the levels of GDP taken alone per individual in a particular nation, does not essentially give a clear reflection of the level of happiness among the citizens. The absence of a direct connection between the levels of GDP per individual in a given country and individual satisfaction seems to challenge the purely economic point of view in support of growth. This raises the question as to the veracity of people having to go through all the turmoil of econ omic restructuring as well as technological change while, the availability of bigger homes and more gadgets are not going to make people happier It has been the contention of other economist economic growth is good and important as people get to see their own earning increasing, and they do not have to worry about comparing themselves with others. Eventually, that state generates a more conducive environment for both social and political advancement in a given country. As pointed out earlier, economic growth does not necessarily have to go hand in hand with environmental degradation; as a matter of fact growth can be a very vital tool in controlling and managing environmental degradation as pointed out by Robert Reich. According to Dinda (2005), contrary to most people beliefs, continues economic growth can be the best means through which environmental degradation can be addressed. This can only be done by developing a mechanism that defines the relationship between income generated and environmental degradation. As Dinda (2005) puts it, when a particular country attains a satisfactorily high living standard, the citizens of such countries attach more importance to environmental facilities around them. To put it more simply, the more people become wealthier, the more time they will have to consider other things as opposed to the poor people who only think about basic survival. The wealthy on the other hand, will have more time to think about being more richer and environmental conditions. Since they do have significant influence, they are capable of influencing the local and national government to look into the issue of environmental improvement. Study shows that, even though during the early stages of economic growth there

Movie review Essay Example | Topics and Well Written Essays - 500 words - 13

Movie review - Essay Example The two characters, Octavia Spencer and Viola Davis give a distinguished performance as maids and rack the entire audience sympathy. Since this is a feminist tale, all the male actors are invisible. Most of the women are on the right side of arguments displaying bravery and boldness while those on the wrong side are poor, timid and deluded bastards. Allison Janey plays Skeeter’s mother, the only three-dimensional character in this play, a core part of the redemption story and a truly confused figure. The movie gives a glance at the treatment African-Americans received back in the 1960’s when their rights had no value in the American Society. This film is in tandem with the US’s current state of affairs in the political arena. The fight between the right and wrong, Obama as the first black president and the same Southern fundamentalists’ racism today respectively, are vivid truths to the viewers. Unlike the 1960’s audience, it invites the today’s audience to support the right course and shun racism. Despite the few flaws in the movie, it is a true inspiration for blacks and whites living in the USA to rise above the pettiness of skin colour and condemn racism. As directed by Steve McQueen, the film offers an insight into the mistreatment that the slaves received. Chiwetel Ejiofor deserves Oscar award for his stunning performance in 12 Years a Slave, a fascinating, engrossing movie about the era of slavery in America. The movie is a realistic reflection and engaging throughout. One of the clear depictions of slavery, Ejiofor, and Lupita, have demonstrated phenomenon and sterling performances with Michael Fassbender distinctly standing out. Excellence and amazing cinematography from Sean Bobbit and a thrilling script by John Ridley greatly marries the modern orchestrated work with contemporary tunes underscoring the emotions. The film gives a deeper reflection of inhumane slave treatment. It

Filipino Americans In America Essay Example for Free

Filipino Americans In America Essay Filipino Americans have retained their racial and cultural pride and outlook even as they are fast becoming assimilated and adopting American values and cultural norms in the United States as an adopted country. This is a preliminary paper which featured six respondents to a fundamentally open ended but structured questionnaire, intending to elicit their inner sentiments on their nationality as immigrants to the United States. Qualifying criteria: Filipino ancestry, and residency in in the United States for the last 5- 15 years. Must have spent at least 10 to 15 years in the Philippines prior to immigration to the United States. Structure of Questionnaire: This is a fundamentally controlled emic questionnaire, initially, intended to have open-ended response that will give the inner sentiments of the respondents. Six respondents were given a free-wheeling right to answer the following questions (1) how they feel being Filipino Americans (2) the comfort level they have in being called Filipino Americans (3) their attitude to the previous citizenship (4) their general feeling about being Filipino or simply, Americans. (5) the values that differentiate them as a group (6) the beliefs that are common among them (7) their loyalty to their mother country (8) their religious faith/s (9) their attitude towards the US elections and the candidates (10) their celebrations and joys (11) The problems they perceive about their home country (12) The problems they meet in the United States. Emic-Etic Research 3 Interview results: 1. Four of six said they were proud Filipinos â€Å" just living or working in America. † Two said they are Filipino Americans, but that the United States is their country. 2. Four of six said they are not comfortable being referred to as Americans. Two were comfortable, but explain that they have Filipino roots. 3. All six said they were proud of their racial roots. Four of six said they identified with the United States as a friendly second country. 4. All said they would have preferred to stay in the Philippines because of the character of the people there (friendly and hospitable, and â€Å"wonderful†) but they would like to look for higher paying jobs in the US . 5. Five of six said their Catholic religion bind them together, four said they are proud of the heroes of their race, all five of six said they are proud of the racial industriousness and resourcefulness of their fellow Filipinos, and that their friendly nature distinguish them as a group. 6. All six said belief in God is a national faith. Among the values that they share as a group are: being good to foreigners, kindness to neighbors, cleanliness in their bodies, living harmoniously with neighbors. Some of the vices of their race include: gambling, gossip, and crabbing or stealing dreams. 8. Four of the six said they are non-practicing Catholics One was Protestant. One did not answer. 9. Three would vote for Obama , one for McCain. Two are not inclined to join the electoral discussions as irrelevant to them. Four said a McCain victory would be bad for Emic-Etic Research 4 Filipino immigrants. The same number said Obama would be good to immigrants. (Two answered twice) 10. All six said they enjoy Christmas as the most awaited holiday of the year. They enjoy singing publicly or in groups. They also all eagerly await the religious month of the Lenten season. They also enjoy family reunions, attending funeral wakes, group drinking, and teasing beautiful women, passing hours for their siesta, engaging in small talk, talking about their politicians, listening to movie gossip, either Filipino local or Hollywood. 11. The following came out as their negative list of events and/or descriptions in their country of origin: low value of the peso (5 of interviewees ) , high unemployment (4 of respondents) , air and water pollution ( 3 of respondents ) , and corruption in government (2 of 6 respondents). . 12. All six said they have experienced and can easily discern racial bigotry and discrimination in America. ANALYSIS The results of the tally suggest a pattern of national consciousness, an awareness of nationhood and national pride. The limited number of respondents at = six (6) is without any other controlling variables like total population and distribution profile and therefore cannot be a basis for any claim of being representative of the population of Filipino US immigrants. Emic-Etic Research 5 The present practical inquiry however can serve as a basis for future etic questionnaire that will define the answers to the above from a truly representative sampling, and allow an etic database that will provide objective percentages to the initial summary of findings above. As important as what the respondents above are saying are those that they have left unsaid. For example in Item 2, four of six respondents were unwilling to be called Filipino Americans –a fact that clearly displayed national loyalty and preference for their citizenship branding as Filipinos. The two who acknowledged their American citizenship were nevertheless fully cognizant and proud of their Filipino roots. In item 12, the stark figure of all six respondents saying they have experienced and could discern racial bigotry and discrimination in the United States speaks volumes about the social environment they operate, and describes their inner sensitivity to indications of racial discrimination. This is wide field of further inquiry that can further establish objective etic ( or objective, verifiable) information of concrete cases of discrimination that respondents have experienced in the United States.

Stand Up And Speak Out Sociology Essay

Stand Up And Speak Out Sociology Essay What do you do when you know a friend, sister, mother, or child is being abused, mistreated, and neglected? Often times, the answer to this question is nothing. Women from all over are being abused, and no one has a voice to stand up for them. What is the fear of lending a hand, offering shelter, or listening to a story, when the outcome could be a life saved? The violence that young girls and women face goes largely unnoticed by a vast majority of people within society, and small numbers stand up for the cause to fight the abuse that females endure. Women around the world are still being treated unfairly, the justice system has failed them, and they are controlled by a mechanism called fear. I have been doing a lot of research on violence against women, and I have had a very close encounter with a type of violence that women face every day. Through the numerous amounts of research, personal testimony ¿Ã‚ ½s, and videos, I have realized that violence against women only has one requirement: being female. Violence against women does not focus on black or white, rich or poor, young or old, or even married or single. According to the National Organization for Women, Domestic Violence is defined as a pattern of abusive behavior in any relationship that is used by one partner to gain or maintain power and control over an intimate partner. There are many different forms of abuse that women and girls can suffer from, and stepping up is the only way to stop it. There are many different types of abuse that women endure that range from verbal abuse to physical abuse. However, one of the most prominent types of abuse is physical violence. Many women from across the world are controlled by physical violence inflicted by men, and even in some cases women. A Safe Place has reported that about every nine seconds, a woman is physically abused by her husband. The World Health Organization has reported that between 16% and 52% of women have been assaulted by an intimate partner. In a recent article that I read about battered wife who kill, this woman ¿Ã‚ ½s husband would beat her for bills coming at the same time, forgetting to pick up something from the store or even giving the wrong answer to a question that he asked. A Safe Place also mentions that 95% of assaults on spouses or ex-spouses are committed by men against women. The women that are being physically abused are dealing with being beaten with objects, burnt with cigarettes, being punched , getting kicked, and even being spit on. The abusers in the cases stop at nothing to harm the intimate partners. Many people that abuse in intimate relationships, are just seeking to be in control of the relationship. It is stated in Gendering Violence,  ¿Ã‚ ½For feminists, power and control are the core of male violence ¿Ã‚ ½ (McLeod, and Gilgun 167-193). We live in a world where gender roles are still embedded in a vast majority of people ¿Ã‚ ½s thoughts and minds. A women ¿Ã‚ ½s work is supposed to be cooking, cleaning, and taking care of the children. In addition to this, women are expected to be passive and obedient to the every command of her husband or intimate other. This control mechanism that men strive so hard to have, is why many women are abused to date. This is typically referred to as hegemonic masculinity, which according to Wikepedia refers to the belief in the existence of a culturally normative ideal of male behavior. In Gramsci ¿Ã‚ ½s Prison Notebooks, hegemony as originally formulated is about the winning and holding of power (McLeod and Gilgun 167-193). Power and control is what the integrity of a woman is worth to some men. A very controversial topic of violence against women in intimate relationships is marital rape. Some men believe that women have to always be willing and ready to perform sexual acts, and some women believe that it is not rape as well. Being woken out of your sleep, being touched when you don ¿Ã‚ ½t want to, and being forced into sexual activity with a partner all fall under the category of rape. I have read several articles where women are sleeping with the person that they are in a relationship with and awaken out of their sleep to a body on top of them or wandering hands. It seemed that it took to be in the situation to actually feel how these women did, but the women in the articles felt violated just as they would if it was a stranger. In the National Violence Against women survey, approximately 25% of women said they were raped and/or physically assaulted by a current or former spouse, cohabiting partner, or date in their lifetimes. Rape itself, which has been around for age ¿Ã‚ ½s, dates back to slave days. People of Caucasian backgrounds would rape black women to enforce control over the black men. It left them hopeless, with a feeling that they could not do anything to protect their women. Even to this day, rape is a major problem for women and young girls. According to the National Crime Victimization Survey, which includes unreported rapes to the police, 232,960 women in the U.S. were raped or sexually assaulted in 2006 (National Organization for Women). Rapes are rarely reported; in fact the FBI estimates that only 37% of all rapes are reported to the police. Another disturbing fact is that in 2000, nearly 88,000 children in the United States experienced sexual abuse. (ACF 2002). Not even our children are safe, which is who we strive to protect and keep out of harms way each day. From testimonies that I have overheard, majority of the child sexual abusers are family members, and sometimes the father of t he child. The women that I heard these stories from were adults, where the sexual abuse occurred years ago. The abuse that these women suffered as children continues to haunt them many years later. These child abusers don ¿Ã‚ ½t realize the scar that they are leaving on the women and young girls that they are violating. A common thread in all of the different types of violence that I have previously introduced, are all controlled by fear. Fear is what feeds the abusive nature of these men and women, who are inflicting abuse among women and girls. Fear has caused women not to come forward in reporting what is going on with the abuse in their households. Women fear their safety and the safety of their children. Women fear being left alone with no resources, money, or family to assist with the leaving process. Women also fear being embarrassed or turned away from family or friends because of what they have experienced. According the to Bureau of Justice Statistics, only 36% of rapes, 34% of attempted rapes, and 26% of sexual assaults were reported to the police in 1992-2000 (Renninson). I go to say that women are still treated unequal because of the multiple variations of abuse that women endure every day. Not only does a significant other abuse some women; they are also abused by a justice system that is solely based around the hegemonic male figure that I have previously mentioned. When a father sexually abuses his child, the blame for this occurring is placed on a mother for not protecting her child. The blame is therefore taken off of the perpetrator, and is instead put onto another one of his victims. Since mothers are supposed to nurture and protect, it is not in the norm of our society for anything to happen to our children. I have recently watched a video where children have come forward and admitted that their father was sexually abusing them, and custody was ripped from these mothers. I ¿Ã‚ ½m not talking about unproven or undocumented allegations, these children have seen plenty of doctors who have verified with courts that misconduct was going on. But because court systems are based around men, the thought of a father wanting to take care of his children ultimately deems him the fit parent. Judges didn ¿Ã‚ ½t care one bit about what these children were going through, because fathers just wouldn ¿Ã‚ ½t behave in this manner. In Regulating Womanhood, it was stated  ¿Ã‚ ½children tend to be safest from sexual abuse in the absence of men, but it is in part men ¿Ã‚ ½s separation from children which makes them a threat when they return ¿Ã‚ ½ (Regulating Womanhood: Historical Essays on Marriage, Motherhood and Sexuality 53-77). A mother is expected to keep the child away from the abusive situation no matter what her stability situation may be. Another injustice that women are facing is a lack of protection, to assist them in leaving a bad situation. If you are a prostitute, lesbian, handicapped, or deaf, your protection services are pretty much limited. Shelters don ¿Ã‚ ½t have the proper equipment to assist deaf or handicapped victimized women, and they turn away lesbians and prostitute. Does protection from a violent situation come with a face, a sexual preference, or a completely functioning body? If we cant attempt to protect every kind of women being victimized what are we really doing? Doesn ¿Ã‚ ½t every women deserve to be treated with the same respect and dignity as the next? Women are scared to leave an abusive situation when the reality is that they may have no money, no food, or a warm place to sleep at night. So turning away minority women is hurting us as a whole, not just as individuals. Have you ever jaywalked, played your music too loud, or parked your car on a street all night? The offenses just named have the equivalent charge as punching your girlfriend in the face or breaking your wife ¿Ã‚ ½s ribs. What does that say to you? Speaks of one of the most injustices that plenty of women face everyday. Cheryl Winters recited,  ¿Ã‚ ½ It is hard for abused women to find justice, you see, when our lives hold the same value as someone found guilty of vagrancy ¿Ã‚ ½. If abusing your significant other holds the same consequences as a misdemeanor, what does that speak to men but of the minor value of a woman? Things implemented to help protect women, are actually benefiting men help get around the system. I ¿Ã‚ ½m sure once or twice you have come across stories or headlines about battered women who kill. These are the women who saw no other way out than the kill their intimate partners. These women feel that this is the night that he is going to kill me. This is when the mentality of  ¿Ã‚ ½rather him than me ¿Ã‚ ½ mentality begins to kick in. The opinion of certain men about the dominant role that is associated with the hegemonic role is so disturbing. William Blackstone many years ago stated  ¿Ã‚ ½ if the baron kills his feme it is the same as if he had killed a stranger or any other person; but if the feme kills her baron, it is regarded by the laws as a much more atrocious crime, as she not only breaks through the restraints of humanity and conjugal affection, but throws off all subjection to the authority of her husband ¿Ã‚ ½ (Schneider). This again results back to the control that man is supposedly entitled to, and it shows how strong the belief was in the dominance of man. Main arguments in women who kill their partners are battered women syndrome and or self-defense. Schneider stated that work on self-defense for battered women who kill has been premised on the notion that self-defense requirements of reasonableness, imminent danger, and equal force are sex biased. I completely agree with this statement seeing as equal force between a man and woman is highly unlikely and the fact that a woman is acting out of the norm of a woman ¿Ã‚ ½s traditional role is unreasonable. In plenty articles and movies that I have viewed and read, women are getting charged more harsh and men more lenient. Actually Schneider has an article where a man got 18 months in a work release program for killing his wife after catching her sleeping with another man. The judge stated that  ¿Ã‚ ½ he could only imagine nothing that would provoke an uncontrollable rage greater than this: for someone who is happily married to be betrayed in your personal life, when you ¿Ã‚ ½re out working to support the spouse ¿Ã‚ ½ (Schneider 117). Here we see once again an exception for a man to violate his intimate partner, even if it results in killing her. Since a woman is supposed to accept openly that her partner is cheating on her, for her to act in killing is atrocious, but for a man to act in the heat of the moment is absolutely normal. What ¿Ã‚ ½s acceptable for a man is of course unacceptable for a woman. I have learned that more needs to be done to protect the women in our country. The things we value and believe in need to be change to fit the new way of living. It has become clear to me, that men value money, control, and structure more than they value of women. We need to do more to continue and widen protection for women. We need to learn how to stand in, step up, and speak out!

Plato and Aristotle Essay

Plato and Aristotle Essay What is happiness? Happiness is a way of engaging in the various activities of life. Can happiness allow people to live the good life? Aristotle believed that happiness can allow people to live the good life. This essay will be examining the ethics of Plato (428-347 BCE) and Aristotle (384-322 BCE) to analyse, justify and compare the major concepts of the two philosophers therein. I will argue that Aristotles solution to the problem of the good life is a better answer than Plato. It will summarise the fundamental concepts of Platos and Aristotles ethical theories, before providing my own opinion on their ethics. Plato: Plato was a philosopher who was both a rationalist and an absolutist in ethics. He was a rationalist because he believed that people can discover knowledge or justification by reason alone and for no circumstances that the knowledge can be wrong (http://philosophy.tamu.edu/~sdaniel/Notes/plato.html). Plato held the belief that human reasoning ability is the condition that allows people to approach the Forms (in Greek, idea). For Plato, human beings live in a world of visible and intelligible things. The visible world is what we see, hear and experience. This visible world is a world of change and uncertainty which means that we have to seek for it only in the realm of the mind in order to find any absolute certain knowledge. Platos rationalism dissimulates his absolutism. He was an absolutist, in that he believed that there is one and only one good life for all to lead since goodness is not dependent upon human inclinations (Popkin, Stroll, 1999, p.4). It is an absolute and exists in dependently of mankind. Thus this had made him believe that If a person knows what the good life is, he/she would not act immorally (Philosophy Made Simple, 1999, p.3). In order to live the good life people must be schooled to acquire certain kinds of knowledge. This training will give them the capacity to know the nature of the good life, since evil is due to lack of knowledge. However, Aristotle had a different perspective to Platos belief of what the good life is and how should people act. Aristotle: Aristotle was a philosopher who was both an empiricist and a relativist in ethics. Aristotle was an empiricist, in that he examined the behaviour and talk of various people in everyday life. He discovered that various lives, which people of common sense considered to be good, all contain one common characteristic: happiness. Aristotle concluded that the good life for people is a life of happiness. Aristotle defines happiness as an activity of the soul in accord with perfect virtue (Philosophy Made Simple, 1999, p.8). Aristotle considered that pleasure is essential for a person to live a happy life. Aristotle uses a formula called the Doctrine of the Mean or the preferred name Golden Mean to answer how people should behave in order to achieve happiness. Moderation in all things is the Doctrine of the Mean. This leads to the fact that Aristotle was a relativist, in that he believed that there was more than one good life for people. He stated that we must have virtues of moderation whic h are different for each individual. The virtues are the virtues of moderation as this was how Aristotle perceived it as. By definition, virtue is a means between two extremes, an excess and a defect, with respect to a particular action or emotion (The Purple Philosophy Book: Ethics, p.21). This demonstrates that the mean is not the mathematical definition, average. Knowing what the Golden Mean is, will allow an individual to develop self-control. People must strive for the mean between two extremes: courage is the mean between rashness and cowardice. Also people must act moderately in order to achieve happiness. (http://www.plosin.com/work/AristotleMean.html) Appraisal: I would now like to share my opinion and perspective on how I perceive the theories of Plato and Aristotle. In my view, the better solution to the problem of the good life is Aristotles relativism, rather than Hobbess absolutism. Firstly, Platos argument about the good life is flawed for a number of reasons. The first reason I will analyse is whether his inference If a person knows what the good life is, he/she would not act immorally (Philosophy Made Simple, 1999, p.3) is justified. I believe that Platos account must be rejected because a person could still act evilly even though they know and understand what the right course of action is. For example, if a person knows stealing is wrong but stills commit the crime, then this casts Platos argument in doubt. Aristotles view on the human nature, on contrary, is that what is right for one person is not necessarily right for another, since he believed that there was more than one good life for people (http://www.ccs.neu.edu/home/rar/PvA .htm). An example for this is that a person can be more or less courageous than others. When interpreting the theories of both philosophers, it is clear to me that Aristotles view of human nature is far more superior to Plato. This is because Aristotle showed a more realistic view of human nature than Plato about the good life. Therefore, it is evident that Aristotles solution to the problem of the good life is a better answer than Plato. Secondly, Plato suggests that moral difficulties in many cases are theoretically solvable by the acquisition of further knowledge. There seems to be situations in which moral difficulties are not theoretically solvable by the acquisition of further knowledge. For example, a person knows all the relevant facts that inventing a nuclear bomb will be able to kill 1,000,000 people which will then end and shorten the war by years. On the other hand, if the person knows the effects of dropping a nuclear bomb, it will then make the area uninhabitable for numerous years. The situation seems analogous to many problems which soldiers face. Should we or should not drop the nuclear bomb? In this situation, the acquisition of further information will not be able to help the person to solve this moral difficulty. In this account, Platos theory cannot be accepted, since he has mistaken moral knowledge with scientific and mathematical knowledge. Therefore, it is evident that Platos argument about the good life and moral difficulties are like mathematical problems are flawed for a number of reasons. I believe that Aristotles argument about the Golden Mean is flawed for a number of reasons. For the first reason I will analyse whether his inference that everyone always ought to follow the middle course between certain kinds of activities (Philosophy Made Simple, 1999, p.11) is justified. There are some situations that do not have a middle course. (http://www.plosin.com/work/AristotleMean.html) For example, there is no middle for keeping a promise and breaking a promise. Furthermore, moderation is not always appropriate, since some situations require extreme behaviour. Some people have passionate and flamboyant personalities. For example, a person may find that moderation behaviour does not suit him/her as the person may be temporarily passionate about his/her occupation. Therefore, it is evident that Aristotles Golden Mean is flawed in this case. In conclusion, Aristotles argument about the good life demonstrates that the good life is a life of happiness. Platos however, does not; as he believed that people needs certain kinds of knowledge of the good life in order to live the good life. From the reasons above, Aristotles solution to the problem of the good life is a better answer than Plato. On the other hand, Aristotles Golden Mean would not work. However Platos absolutism will work in the situation in keeping a promise and breaking a promise. From the reasons stated above Platos absolutism will be a better answer than Aristotles relativism.

Jungle :: essays research papers

The Jungle, a novel by Upton Sinclair, contained many unique characters which were used as color for this story. The character of Jurgis Rudkis was the strong central character that the author developed as the cornerstone of this novel. The story was based on the life Rudkis led in the town of Packington. The remaining characters in the story merely made appearances, and aided in the tale of Jurgis’s experiences.   Ã‚  Ã‚  Ã‚  Ã‚  Mr. Rudkis, originally from Lithuania, was a strong, overpowering person. His initial appearance was during his wedding day in Packington. The celebration was delayed because of his family’s desire to provide Jurgis and his bride with a wedding feast. This problem was happily solved and he eventually worked at various positions in the town. Jurgis, someone who believes in the value of hard work, was naà ¯ve in thinking that anything can be accomplished through the application of it.   Ã‚  Ã‚  Ã‚  Ã‚  Jurgis was forced to send his family to work in order to survive. He was horrified to discover how the meat packers, where he worked, took advantage of their employees. The workers at the plant had no benefits, worked long hours, and were paid poor wages. Jurgis decided to join a Union and took a stand on the issues with some other family members. For the first time in his life, he saw the corruption of a town and it’s employers. His solution to most problems, â€Å"I will work harder†, no longer sustained him. He had believed hard work could conquer all, but found that it could not beat the corruption that spread like a cancer in this town.   Ã‚  Ã‚  Ã‚  Ã‚  Jurgis soon becomes injured at the plant and bed-ridden. Ironically, this was also a special time for him. He finally got to know his son and spent quality time with him. It was also a time of depression for Jurgis. He deteriorated and became a wreck of his old self. Eventually, he returned for work. He was arrested for beating Ona’s boss, who raped her. His family, so important to him, fell apart. Most things that he worked so hard for were lost. His wife and two children died.   Ã‚  Ã‚  Ã‚  Ã‚  Jurgis reacted to his tragedies by living like a tramp. He turned to drink and the life of a beggar, landing in jail again. A life of crime in politics and theft followed. Jurgis could have risen to the top with the crooked life, but met Ona’s rapist again and was arrested.

Blood, Violence And Gore As Entertainment :: essays research papers

Blood, Violence and Gore As Entertainment   Ã‚  Ã‚  Ã‚  Ã‚  The Texas Chainsaw massacre, Braineaters from outer space and Bloodfeast are all films were the title can speak for itself. The are films were violence, blood and gore play an important role. It is obvious that someone has to action, but who?   Ã‚  Ã‚  Ã‚  Ã‚  Since the dawn of man people have used violence for entertainment. In Rome they had the Colluseum, nowadays we have the cinema. Violent films are being produced all the time, no one seems to care. Even though there aren't many people who are harmed from these films, there are a lot of children who do. It is a question of separating reality and fiction, and that is a problem for many children. After the Superman films in the 1980's, there were a series of children jumping off tall buildings, because they though they were Superman. As you grow older, this doesn't seem to be a problem any longer, even though there have been incidents were adults have started to kill people after watching a violent film. An example of this is the controversial film Natural Born Killers. Over twenty people lost their lives because of this film. In this film murder and violence are justified, and it is these films that affect children the most.   Ã‚  Ã‚  Ã‚  Ã‚  Computer violence is a quite new phenomenon. It was introduced with the launch of Wolfenstein in 1990. In  «Wolfenstein » you are trapped in a maze among an army of nazis. You'll have to kill your way out. This kind of violence probably has a deeper influence on children, because they do the killings themselves. It is interactive violence. In several countries the follow-up game, Doom, was banned. The software company claimed that it didn't have a negative affect on children, because they killed mutants, not humans.

Hidden Terror Essay -- Literary Analysis

Ghosts and unseen forces cause nervous glances over the shoulder, the heartbeat to quicken, and provoke one to hide under a blanket, but what if the unseen forces were not the cause of the terror, can the mind create so much fear that we see things and create demons that truly terrify? â€Å"The Yellow Wallpaper† by Charlotte Perkins Gilman puts this scenario on display for her audience as the wallpaper haunts the unnamed narrator. As her mind slowly plays tricks on her, she starts to see things, impossible things within the paper. Suffering from an unknown ailment, possibly postpartum depression, the disease and the time she spends alone contribute to her descent into insanity. When she and her husband move into a rental home, she reveals an instant aversion to the wallpaper in her bedroom, and throughout the story her loathing of the wallpaper slowly becomes an obsession. â€Å"I’m getting really fond of the room in spite of the wall-paper. Perhaps BECAUSE of the wal l-paper. It dwells in my mind so† (Gilman)! Trapped in her own home and mind, she is haunted by something other than ghosts and demons, and that, is more terrifying than could even be imagined. Watching the narrator lose her sanity can be more terrifying for the readers than simply looking for an otherworldly being or a logical explanation. In â€Å"The Yellow Wallpaper† she is aware of her revulsion to the wallpaper, and yet, is unaware of the haunting consequence it has on her mind. â€Å"He thought I was asleep first, but I wasn’t, and lay there for hours trying to decide whether that front pattern and the back pattern really did move together or separately† (Gilman). Most stories try to terrify in a predictable, more traditional manner, â€Å"The Red Room† by H.G. Wells is terrifying i... ...nternal struggle, is supremely unaware of the total effects the wallpaper has on her. Fear is the first ingredient in any horror story, but when mixed in with a demented mind, as was the narrators, terror truly takes on an entirely new meaning. The paranormal, ghosts, spirits and demons are intangible to anyone but the narrator, but as she dives headfirst into her own reality she takes the reader deeper into the world she resides, where she is allowed to creep, and the only thing left to do is to watch the terror unfold. Works Cited Perkins Gilman, Charlotte. The Yellow Wallpaper Nov 1, 1999. Gutenberg.org, ebook. Rao, K. V. Rama. "The Yellow Wallpaper -- A Dynamic Symbol: A Study Of Charlotte Perkins Gilman's Story." Poetcrit 19.1 (2006): 38-44. Literary Reference Center Plus. Web. Wells, H.G. The Red Room. Oct 27, 2007. Gutenberg.org, ebook.

My lifelong Hobby

While it is true that hobbies are activities we engage ourselves in during our extra times for personal pleasure and relaxation (Microsoft Encarta, 2006), hobbies are also quite expensive and time-consuming for scores of people and occasions. However, when we do what we enjoy expense will always be a secondary thing: the love for the pastime consumes us and leads us to explore all the facets of our interest.I love to draw, experiment with a variety of the painting medium and make people happy by giving them the fruit of my labors. Since grade school years, people in my grade came to know me as one who spends break time or recess as my opportunity to finish with â€Å"orders† from classmates who asked for artistic letterings of their names. Just what are the nuances of this hobby and how did I develop my output from the time I was a very young school child?My hobby is drawing, painting and acquiring a collection of a variety of drawing and painting materials and guides to help me expand my knowledge of creativity and artistry. This paper attempts to briefly elaborate the three types of drawing, which includes doodling, sketching and coloring that I am usually acquainted of and do during my free hours.II. What is doodling and how does one look like when he/she doodles?Doodling is â€Å"to draw something aimlessly or absent-mindedly, usually while doing something else such as attending a meeting (Microsoft Encarta, 2006) and one of the â€Å"funny† parts that I oftentimes do in the presence of other people.This form of artistic ability is very common. It doesn’t take for one to be artistic in order to doodle; however, no artist probably would ever say they have not spent a time that they did not doodle. Attending a class for example or talking with a friend on the phone are perfect times that I get to doodle.Whenever a class starts to get boring, I would pull out my scratch of paper and ball pen and start to make circles or squares, and usual ly end up later with a very messy job at the tip of my pen. Though seemingly an aimless performance to some, this is actually the time when I develop appetite for details and other times mull over how to either imitate an artistic work, or practice those new skills I have adapted.III. What is sketching and how does it differ with doodling?Sketching is drawing a â€Å"picture done quickly and roughly: a drawing or painting that is done quickly without concern for detail† (Microsoft Encarta, 2006). While doodling is almost like its twin, oftentimes it is not the serious type of this skill. Sketching is more of a prelude of what the work will look like when it is finished. It is like a first layer of the foundational principles of drawing, and a body to the artistic work. It tests your patience also whenever you have difficulty achieving the â€Å"look† you want.IV. What is coloring and why does it matter considerably in an artwork?Coloring is applying color to a sketch o r drawing (Microsoft Encarta, 2006). Even before I start to draw, I already have in mind what medium works best with the type of picture I will sketch. This is most crucial for an artist. Many are great â€Å"drawers† but whose work is buried underneath piles of color. This is one area of the artistic expression that also shows texture and life to a drawing.V. ConclusionWhen I doodle, sketch or color, it spells to me luxury. Time is a fleeting resource and doodling, sketching and coloring are skills that make life less boring and predictable. Friendship is built time and again, because of my skills in drawing.Life is a lot like these three: it cannot be hurried. For an artwork to be certified beautiful, time is of the essence. When we pause to ponder and think about our many options in life, we should also strive not only to stop in the â€Å"doodling† or â€Å"sketching† phase, but rub on the hues on an otherwise drab portrait. Spread over affections on people who matter most in your life, and experience the beauty that emerges from their beings.Reference:1. Microsoft ® Encarta ® 2006.  © 1993-2005 Microsoft Corporation. All rights reserved

Relationship Centered Model of Care in Dementia and the Six Senses Framework Essay

Anticipating and enhancing the health and wellbeing of the older person with dementia in hg HWOP02 A1 Alzheimer’s Scotland (2014) estimate that there are 88,000 people in Scotland with dementia and two thirds of these people live in the community with support from family carers. Therefore, providing sensitive and appropriate support for people with dementia and their carers is one major challenge facing the health care system in supporting quality care. Firstly, this assignment provides a definition of dementia, then identifies Relationship Centred Care (RCC) and the six senses framework. Furthermore this assignment discusses the development of relationship centred care and it’s relevance to dementia. Extending on this, my assignment will cover the use of the senses framework by Nolen et al. (2001) to develop relationship centred care. My assignment will then discuss what the individual six senses mean to the individual with dementia, as well as their family and carers when developing  RCC. The second and final section of my assignment will use a case study to discuss the application of the relationship centred care model using the three senses of; purpose, continuity and security recognised within the six sense framework for a person with dementia who has family support at home. To be able to put this assignment in context, an understanding of dementia is needed in order to define what Relationship Centred Care (RCC) and the senses framework means to individuals diagnosed with dementia. Dementia is defined by the Department of Health as a ‘syndrome which may be caused by a number of illnesses in which there is a progressive decline in multiple areas of functioning, including decline in memory, reasoning, communication skills and the ability to carry out daily activities’ (2009 pg.15). Alzheimer Scotland (2011) have developed ten warning signs of the disease, these include symptoms such as; memory loss which disrupts daily life, challenges in planning, difficulty completing familiar tasks and confusion over time and place. It is therefore not surprising dementia can severally affect quality of life and relationships. Due to dementias progressive nature, a person with dementia gradually loses the ability to act autonomously and must therefore rely on the decisions and support of others, primarily their relatives when living at home (Hughes et al. 2001). Beach and Inui (2006) suggests that RCC can simply be defined as care in which all participants appreciate the importance of their relationship with one another. Nolan et al. (2001) Senses framework identifies the subjective and perceptual dimensions related to caring relationships. Within this Nolan et al. (2001) incorporates the interpersonal and intrapersonal elements of giving and receiving care to ensure the highest quality. The framework is centred on six themes which all individuals involved in RCC should experience, this includes; security, belonging, continuity, purpose, achievement and significance. Over the past decade, there has been much written about the notion of patient centred care, however, it has been argued for some time that care giving can only be understood within the context of relationship (Nolan et al. 2004). The national dementia strategy (Department of Health 2009) identifies providing person centred care as one of the key standards of living well with dem entia. Kitwood (1993) changed the focus of care for people experiencing dementia from a biomedical approach to an approach he labelled ‘person centred care’. For an  individual with dementia person centred care is characterised by the need to value people with dementia, to treat them as individuals, to view the world from their perspective and to create a positive environment (Brooker 2004). Sheard (2004) review on health services found that often services consider the needs of people with dementia and their carers separately. Kitwood’s (1997) approach offers all health care professionals a way to care for an individual with dementia, however it does not take into consideration the importance of the interaction among people as the foundation of any therapeutic or healing activity in health care. Post (2001) supports this statement and suggests that living with dementia is not about quality of life but rather about quality of lives. Wadensten and Carlsson (2003) suggestion that the most common models of nursing dementia patients provide little more than guidance on how to work positively with older adults. Sheard (2004) therefore called for a development of an approach where an individual with dementia is seen within the context of important and significant relationships. Nolan et al. (2004) therefore argues that RCC is one of the most comprehensive ways of doing this in order to promote a more holistic vision of health care to include; social, economic, environmental and culture into care practice. RCC was developed by the Pew-Fetzer Task Force (1994) who examined how relationships formed between patient and practitioner, practitioner and community and practitioners and practitioners. Pew-Fetzer task force (1994) argued that although the patient centred care model promotes personhood it is not inclusive enough to embrace the relationships formed during illness. To establish RCC, Pew-Fetzer (1994) united the biomedical with the psychosocial element of care to conceptualise health care and recognise that the nature and the quality of relationships is necessary to broaden the health care delivery system. Beech and Unui (2006) Founded four principles of successful RCC, these included; relationships in health care should include the personhood of the individuals, that affect and emotion are important components of relationships in health care, that all healthcare relationships occur in context of reciprocal influence, and finally that RCC should have moral foundation This in relevance to dementia care is important, as often the family play a pivotal role in the care of an individual with dementia with support from many different health professionals. However many researchers  have found that little is known about how to develop and sustain such relationships in a health care environment (Dewar and Nolan 2013). Nolan et al. (1999) considered ho w positive relationships can be created and sustained and developed the ‘senses framework’. Nolan et al. (2001) suggests that individuality certainly shouldn’t be ignored in dementia care, but rather that for most people relationships are crucial in determining quality care. This framework comprises of the six senses; security, continuity, belonging, purpose, achievement and significance. The fundamental premise of Nolan et al. (2001) vision of relationship centred care, is that these senses need to be experienced by all groups involved in order to deliver good care based on relationships. Arksey et al. (2004) in his systematic review concluded that trusting and supportive relationships with staff are essential in dementia care, where good relationships are supported by communication with staff to draw on carers’ expertise and views of what is best for the person with dementia. Due to a lack of time to establish RCC Baillie et al. (2012) suggests that the senses framework in dementia care is very difficult to achieve in an acute ward, where the turnover of patients is often very high. The 8 pillar model of community support (Alzheimer Scotland 2012) provides a case example of how ‘supportive relationships’ form and develop into dement ia care triads. RCC in dementia care provides a complementary philosophy of care, uniting the biomedical approach with the psychosocial of health care, recognising that the nature and quality of relationships are central to the health and care of individual and can be achieved when all participants appreciate the importance of their relationship with each other (Beach and Unui 2006). The senses framework recognises six senses which should be experienced during RCC, three of these are; security, belonging and continuity. Nolan et al. (2004) suggests that continuity creates a subjective sense of security and belonging for older people with dementia. To a person with dementia a sense of security, belonging and continuity is essential in RCC and often involves open negotiation of the service they would like with attention to the physiological and psychological needs with the same support worker (Nolan et al. 2008). Alzheimer’s Scotland (2011) five pillar model of post diagnostic support suggests that individuals with newly diagnosed dementia who receive personalised and flexible support, which is delivered proactively and  sensitively over the course of a year by a skilled and well-trained person will feel these senses. Froggatt et al. (2006) in relation to the need for information developed a welcome booklet for care homes to capture what was special about the care home environment and what was available to residents and their careers. This resulted in a perceptual sense of security for carers and individuals, as they felt they knew something about the environment and the staff working there. When looking at a sense of security, belonging and continuity from a health professional’s view, it is suggested that it involves having a positive experience working with an individual with dementia, being free from physical threat, rebuke or censure and to have secure conditions of employment and their emotional demands recognised (Nolan et al. 2008). Many studies have looked into health professionals and stress in providing dementia care, it is suggested that many people leave the profession due to lack of security and continuity (Dupluis et al. 2014). Through education about the senses Nolan et al. (2004) found that in training staff in effective management of dementia care, the greatest reward comes from witnessing carers and nurses realise that compassionate communication is at the heart of supporting RRC. Hobbs (2009) suggests that workshops and role-play establish ‘steps’ that enable people to meaningfully connect with their environment, feel more supported via discussion groups and ultimately creates a sense of belonging amongst staff. For family and carers, these senses mean being confident in the knowledge that they are providing good care without detriment to their own personal wellbeing and ensures the standard of care is maintained to a high standard. Olsson et al. (2012) study recognised that relatives of people with dementia often struggle to create a situation of security in daily life for themselves and the individual with dementia. Flynn and Mulcahy (2013) suggest that to do this, family and carers need support not only in meeting their physical needs but also their emotional and social needs. The Alzheimer’s Scotland (2012) 8 pillar model of community support recognises that security and continuity can be achieved through personal support, environment aids and the use of health professional’s knowledge in dementia care. Through using Nolan et al. (2001) senses framework a sense of purpose achievement and significance can be created for carers, people with dementia and staff supporting RCC. For people with dementia these senses can be  achieved through purposeful activity, to work towards therapeutic goals and valuing the person’s wellbeing (Barker and Board 2012). A workshop by Nolan et al. (2004) suggests that that these senses highlight the important aspects of care, which are often taken for granted in a care home. For a support worker achieving these senses means they can improve car e for the individual by having direction and a clear set of goals and to feel that their expert opinion matters. In Brown et al. (2012) study they found that the sense of significance can be fulfilled through staff taking an interest in the individual. For instance Brown et al. (2013) study found that when staff got the family and individual in care involved in creating memory boxes, participants felt a sense of perceptual significance, through reminders of who the person is. This also helped to initiate more meaningful conversations and acted as a reminder for the individuals about their life achievements. Nolan et al. (2008) model suggests that for the family carers the sense of purpose achievement and significance can be achieved through, maintaining their dignity and wellbeing through support of their emotional needs such as recognising the time and effort they have committed to the individual with dementia. Often a carer can feel that their best isn’t good enough (Dupluis et al. 2014). Family relationships may already have become strained with the sufferer hiding their memory proble ms. These are often already strained because all of the participants are adjusting to living with dementia (Steeman et al. 2006). However through a RCC approach Nolan et al. (2008) suggests that family carers can feel achievement and significance through support from health professionals to establish their needs in the care process. Alzheimer’s Scotland (2012) suggests that family carers often need to communicate their concerns with a trained professional to overcome any hurdles they face and seek reassurance. Carers need to be recognised as individuals with their own needs. In taking on the identity of a carer, a person often risks losing aspects of what it meant to be themselves (Ter Meulen and Wright 2012). Alzheimer’s Scotland (2012) also recognise the importance of family carers and work with the family to incorporate their needs such as seeking respite or creating a package of care for the individual with dementia so that the family member can take time out for themselves. The Senses framework often reminds health professionals involved in the RCC about the family carers as well as the  in dividual in creating good care. Ben is a 75 year old retired engineer, living with his 70 year old wife, Mary. They live in Perth, Scotland, in a semidetached house, purchased when they were first married 60 years ago. Ben received diagnosis of mild Alzheimer’s a month ago, after being referred to a neurologist by his GP. On a mini mental examination he scored 22/30. Being diagnosed was a fraught time, for Ben and his wife. Ben and Mary have two children and four grandchildren who all live close by, but are not aware of his diagnosis. Over the past year Mary had become concerned about Ben as his mood appeared to become low and his anxiety increased. She also noticed that his short term memory and ability to perform daily activities had declined. Ben has difficulty performing household tasks, such as preparing meals, which he had previously enjoyed doing. On several occasions he has left dinner on the cooker and forgot all about it, leaving it to burn. Mary feels scared to leave Ben alone because of this so very rarely leaves the house. Mary used to enjoy going to choir practice in the evening, however, with Bens decline in cognitive function she hasn’t felt able to do this. Mary is a retired receptionist who at present has no significant medical conditions and describes herself as Ben’s only carer. Mary also feels that their relationship isn’t as close as it used to be. Ben avoids answering questions or talking to her, and often loses his tempter when he doesn’t understand. Ben used to be a keen motorist and often entered his prize winning beetle into many vintage car shows with his old work colleagues. Since his diagnosis, he has been told not to drive and has neglected his car. He is still able to perform basic activities of daily living, such as personal hygiene and dressing, and with prompting from Mary do instrumental activates like emptying the dishwasher. Ben has become increasingly worried about what will happen to himself and Mary as his condition deteriorates, however, wishes to stay at home as long as possible. Ben is also worried about legal and financial affairs. Ben’s only past medical history is osteoarthritis which he takes regular painkillers for. For his newly diagnosed Alzheimer’s, his GP has also prescribed three acetylcholinesterase (AChE) inhibitors Donepezil, Galantamine and Rivastigmine. Ben presently feels uncertain about the future for him and his wife. Ben has an appointment with a dementia  practice co-ordinator in a couple days and is keen to seek advice and help for them both. Nolan et al. (2001) suggests that security for Ben can be achieved through RCC. In Ben’s case, security is recognising his physiological and psychological needs and to feel safe from harm and pain (Ryan et al. 2008). From the case study, some of the issues Ben and his wife are experiencing, in being able to develop a sense of security are; fear of diagnosis, finical worries, safety at home and the future. For Ben, becoming aware that something is wrong, has affected his sense of security with in his relationship with Mary and friends. His relationships have declined because of his insecurity. It is not uncommon for someone newly diagnosed with dementia to feel fear, depression, disbelief and uncertainty which in turn puts stress on their interpersonal relationships (Pratt and Wilkinson 2001). Social interaction can be used in the transitional phase involved in coping with dementia to support all individuals involved in care and friends, often peer support groups, can improve wellbeing (Steeman et al. 2006). Interactions with professional caregivers such a dementia care support workers can often build a relationship where education about dementia can be given and discussions had to make Ben and Marys opinions heard. The information should help individuals to understand what is happening and how disease changes can be modified so they can live a fulfilled life (Olsson et al. 2012). However, it is suggested by Young (2002) that health professionals may silence the person with dementia and the carer. Therefore the use the 5 pillar model can prove beneficial in structuring care around everyone’s needs (Alzheimer Scotland 2011). Advice can be given on how to create security in the home to ensure Ben’s safety and about sorting out finical and legal affairs whilst Ben is still able to do to so. A lasting power of attorney enables Ben to nominate Mary as his attorney. This means when Ben is no longer able to make decisions for himself about his health care or finances, Mary will be able to act on his behalf. This ensures security for Ben and Mary through ensuring the right choices are made for Ben and that Mary still has a home (Ouldred and Bryant 2008). In this case study, Mary is concerned about Ben’s security in their own home, as he regularly leaves the cooker on. Georges et al. (2008) conducted a large survey, which found relatives of people with dementia often spend 10 hours or more a day caregiving. However, it is acknowledged  by Wimo et al. (2002) that a great deal of a relative’s time has been reported to concern supervision/surveillance. Olsson et al. (2011) study suggests that technology could be used in managing daily life. For instance, smoke detectors could be installed to make Mary aware sooner of fire and ensure Ben’s safety when cooking. Also home improvements could be made to help Ben as his condition progresses, such as good lighting to prevent falls and the use of clocks and calendars as a reminder of time and date. Enhancing security can often be linked to continuity in RCC, which can be used to ensure everyone’s wellbeing. Continuity, as described by the six senses, recognises the person with dementia as an individual and offers a chance for family to maintain shared pursuits with constant care, whilst maintaining a positive experience of work for health care professionals. In this case study, Ben is worried about future care. The support needs of Ben and Mary will become evident through discussion. These range from concerns about maintaining their home, continuing to live on their own, or w anting to continue to do the things that they enjoy (Cook et al. 2012). Through discussion of care, all individuals involved in Ben’s care can put a plan in place to support these needs. The care plan should enable constant and stable staffing which allows RCC to form thorough knowledge of each other (Cook et al. 2012). Continuity of Ben’s care should recognise his medical history of osteoarthritis and offer ways to manage his pain (Buffum and Haberfelde 2007). As Ben’s Alzheimer’s progresses, he may not be able to communicate his pain as effectively, this is when pain assessment tools such as the abbey pain scale could be used to ensure he gets adequate pain relief (Buffum and Haberfelde 2007). It may be necessary to educate Mary on these tools so she feels able to asses Ben’s pain and give competent care. Despite Ben’s diagnosis, his daily routine should maintained where possible to promote personhood. This for professional carers means respecting Ben and Mary’s daily routine and home environment. At pre sent Mary feels she can cope at home with Ben, so enforcing home care services at this point may disempower Mary. Support services should be made easily available to Mary when required (Ouldred and Byrant 2008). It is suggested by Van De Steen (2012) that mental health care is particularly well served by continuity of management and co-ordinating health services. Continuity of health professionals involved in Ben’s care means Ben and Mary do not have to  repeat themselves over and over again and a health professional who knows Ben can easily recognise any changes. There are many tools a health professional could use to assess the effect that Ben’s Alzheimer’s is having on him and his care needs, including tools such as the care needs assessment package (Cameron and O’neil 2005). This assessment helps to establish goals for everyone involved in care, especially the health care assistant as they can prioritise needs and create continuity. Mary wants to ensure that Ben is well cared for weather it be by her or another carer, therefore her involvement in the decision ab out where Ben is cared for and how, is crucial in creating a sense of continuity. RCC can support Ben, Mary and his carers in feeling a sense of purpose (Nolan et al. 2004). In this case study, Ben and Mary’s social lives have both been affected by his dementia, they have also yet to establish a relationship with a health care professional. Ben can be supported in many ways to engage in purposeful activity, including the pursuit of his hobbies. In most localities, there are community-based services that can support people to maintain their independence and fulfil their aspirations (Cook et al. 2012). However Cook et al. (2012) often states that there is a lack of information on support in the community. Alzheimer Scotland (2013) funds local Dementia Advisors, who support people with dementia, their partners, families and carers within the local community to access services. The support workers are highly trained to work with each person at home, to support a purposeful relationship where goals can be met. The support worker can suggest local community groups which have been created to offer a dementia friendly place for people like Ben and Mary to meet up for a chat. Support workers also attend this event and it is a chance to really get to know the people involved in care outside of the home. Dementia often affects the sense of purpose for all individuals involved in care (Nolan et al. 2001). Alzheimer Scotland (2013) offers a wide range of welcoming community activities across Scotland, such as singing groups, football memories groups, walking groups, cinema groups and much more. If Mary wishes, she can arrange for a personal assistant to come to the house to be with Ben so she could go to choir practice. Whilst the personal assistant is with Ben, he can be supported to do the things he likes to, like clean his car and take part in meaningful conversation about his interests. The most important support an informal carer can have  regarding the feeling of purpose, is the recognition that they are partners in the care of the dependent person (Ter Meulen and Wright 2012). Driving is closely associated with an adult’s personal identity and self-perceived role in family and society. An individual’s inability to drive can therefore affect their sense of purpose (Alder 2007). Taking the car keys away from Ben is a life-changing event, both for him and Mary that crystallises the devastating impact of the diagnosis. However, through support, Ben can still be encouraged to pursue his love of vintage cars via car rallies and show visits. This can be done in a number of ways using RCC, a carer could support this for example or family members, who are educated about Ben’s needs, could enjoy pursing such events as a family outing, providing a sense of purpose in fulfilling Ben’s personhood. In conclusion, as the number of people with dementia is on the increase, the provision of sensitive and appropriate support for all individuals involved in caring for people with dementia, is needed. This assignment identified the RCC model and the six senses framework in relation to dementia care. Making connections with the senses that are often involved in everyday activity for all individuals involved in care, to promote RCC. This assignment also concluded t hat recognition of the six senses; security, continuity, belonging, purpose, achievement and significance, reflect the varying dimensions necessary for quality dementia care. The senses framework captures the subjective and perceptual dimensions of caring relationships in order to create tailored and seamless care. When using RCC and the senses framework model in a case study, it allowed a biographical approach of care planning structured through ensuring the six senses are met. A greater understanding of the person with dementia can be achieved through using the six senses accurately. However if the future of care is going to change from patient centred care to RCC, more education on the subject is needed. Reference list ADLER, G., 2007. Intervention approaches to driving and dementia. Health & social work, 32(1), pp. 75-79. ALZHIEMER SCOTLAND, September 2011, 2011 – last update, The five pillar model of post-diagnostic support [Homepage of Alzheimer Scotland], [Online]. Available: http://www.alzscot.org/assets/0001/1226/Getting_post_diagnostic_support_right View as multi-pages