Doorguard Case Study

| Case Study 1: DoorGuard | | Background Steven Harris developed the imagination for DoorGuard, a magnetic door instrument panel to protect rail gondola doors against dents and scratches from abandoned cars. The product is to be made of a spark panel called Mini-Cell 200, magnets, and has a wrinkle attached to it for protection against theft. Strengths The panel is practicable in the sense that it was thin, lightweight, impact resistant, and able to be trilled up. Having the panels with magnets on the back made it easy to use, and the cable that was attached and locked in the car provided the ease-of-mind from the product being stolen. too the applicatory aspects Harris extended his idea towards marting by having the material be compatible for printing advertisements on. Weaknesses The price of the product is a major source of weakness. 30 dollars for each door guard leaves the marking market unclear. The product is too high-ticket(prenominal) for com panies to give away as a promotion item, and seen as too expensive for previous(a) cars that already had dents and scratches. The specific market of naked as a jaybird cars centre less gross sales. Opportunities While the hot car market is specific, it as well shows opportunity. Harris can capitalize on the fact that the United States had new car sales totaling 9,853,000. By capturing 5% of this market DoorGuard has the likely of 6,100,000 sets sold. As the United States is slowly coming out of recession, multitude are still flavor for ways to protect their investments. DoorGuard would unfold a fairly affordable way for a client to prevent future disparage expenses Threats There are no products like the DoorGuard currently available on the market. This causes incredible perplexity for the customers interest in the product. market The main market DoorGuard is targeted towards is people that tardily purchased a new car whose value is over 15,000 dollars. T his market had a sales total of 9,853,000 la! st year. People who have new cars normally have the...If you want to get a full essay, effect it on our website: OrderCustomPaper.com

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