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PRINCIPLES OF MARKETING FINAL REPORT ON [pic] ORAL B ADVANTAGE GILLETTE PAKISTAN SUBMITTED TO: SIR SHOAIB SHAMSI __________ decision maker Summary__________ Gillette is a world-renowned personal educate company and dominating the scene for much than 50 classs. GILLETTE wants to specialize itself from its competitors by providing high quality products, and charging bounteousness prices. Company spends a heavy amount on gross revenue forward motion and Incentive Programs to keep sales going. Company is readying to advocate sales of its products through aggressive promotions, marketing programs, training and demonstrations. GILLETTE spends Rs. 4,538,000 for the promotional material and sales promotion. The management has cordial relationship with its employees. Programs to emend original skills of employees are implemented through out the year for solely levels of management. ORAL B reinforcement: During 2000 sales of verbal-B Advantage increases 15%. The sales of Oral Care products are 10% of the oer all sales of GILLETTE. GILLETTE spend a grownup amount on the publicity and sales promotion for the Oral Care Products. GILLETTE uses the like channel for distributing the ORAL CARE products, which is apply for PERSONAL GROOMING products. For this year, the signal is given to the Brand theatre director of ORAL-B products is to increase the sales of ORAL-B products by 20%. ________________ Table of Contents______________ human action Fly....................................... i Title Page................................... ii Letter of Transmittal................ iii Acknowledgement..................... iv Executive Summary................... v Table of Contents..................... vi Company Introduction................................................................................... 2 ORAL-B: An...If you want to ge! t a unspoiled essay, order it on our website: OrderCustomPaper.com

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