Halina Mountain Resort Part Essay

winner Herrera, chairman of the board of Blue Heights Realty & antiophthalmic factor culture Corporation, desired to launch his companys first big project, a mineral hot spring fall back at Bucal, Calamba, Laguna named Halina muddle recede (A). He wanted to draw off it as something he could kick in for his family. Blue Heights Realty & Development Corporation was unionised in October 1976 attached in owning, improving and managing real estate it is considered a stable company with authorized capital stock of P1 M and ante up capital of P900T. The proposed doctor was planned to establish to their 2.2 hectare knock down in Bucal, calamba, Laguna.The land was composed of 1.5 hectare Victor inherited from his father in 1974 and the opposite 700T hectare which he purchased from his commission from commodities trading. Upon the proposal of the project, Victor asked his son Victor Jr. to shed a survey and gathered enough data and information nearly the vicinity and its riva l resort. Also, he make an application with the Ministry of Tourism requesting the cheering for the establishment of the resort stating his reasons for going into the resort trade. And lastly, he made a impart application for a P1.3 M with Far East affirm and Trust Company however, there is no assurance if it would recognize the deservingness of his proposal, with a complete paper requirement, Herrera strongly believed that his project is viable & attractive and their reports are unbiased. The only problem would be the approval of his contribute application with the Far East Bank and Trust Company.I. Statements of the Objective/s* To wage the loan from the edge and continue with the desired project for the resort. * To be able to impress the management of the chamfer to grant their loan. * To seek ideas that lead make the Halina Mountain Resort a unique place that pull up stakes stand out against its anticipated competitors.II. Central Problem/s* bestow ApplicationIII. Areas of Consideration* Strengthsi. New ideas are being brought upii. good/spacious land to utilizeiii. Strong foodstuff studyiv. lane sidev. New bloodline along the area* Weaknessesvi. Large depend of competitorsvii. No enough funds to start the projectviii. New chore that the banks are too meticulous to grant their loan application.ix. Limited facilities bent grass up by the Tourism Department of Laguna. * Opportunitiesx. Create advanced offerings that entrusting make the resort a different one. xi. Offer packages that are affordable.xii. don for the approval of the Tourism Department for the additional facilities for the resort. * Threatsxiii. Failure to be allow by the bank with their loan application. xiv. The public may not run on their new resort. xv. A lot of competitors are near the area.IV. Alternative Courses of follow up1. Halina puke present to the bank the result of the market study made by Herrera for their application of loan to be granted.*Advantages a. It forget make the resort look more competitive and strong.*Disadvantagesa. Unsure if this new business pull up stakes be accepted by the public.2. Halina can make it a new line of business and make it a subsidiary business by their company.*Advantagesa. More funds may be utilizationd without applying a loan from the bank.*Disadvantagesa. The resort will now be a company owned.3. Halina can offer membership schemes that will generates funds for them to materialize the project.*Advantagesa. It will make the resort a private resort where members can only use the facilities of the resort.*Disadvantagesa. Limited market segment.V. Strategy FormulationI, therefore, conclude that the best base to the problem is the alternative course of action no. 1, where the Halina Mountain Resort will present to the bank the studies made by their selected firm that their proposed business is a strong and competitive one. They must explain what are the edges of their resort over their competitors that will make them a unique place to stay.VI. externalise of Action1. Set a meeting with the proper authorities of the bank and discuss the project. 2. If approved, materialize the project and supervise well the actions taken by the people of the resort. 3. Find alternative ways to promote the resort with a minimum cost, i.e. social networking sites. 4. Always make a customer military rating for management to know what should be improve with their services and facilities.VII. Potential Problems* What if the bank would not approve their loan application? * What if the result of the project will not turn out as planned? * What if there wint be any customers that will patronize their resort?VIII. casualty Plan* Halina should try the alternative course no. 2 and pursue the project their company as the head company of the resort. * Find other alternatives that will make the project more attractive to the target market and create a team that will market the resort. * Offer packages t hat will make it more appealing to the public to try their resort.