Strategic management Essay Example | Topics and Well Written Essays - 5000 words - 1

Strategic management - Essay Example Organizations can achieve success only when their productions, its brand image, reach and in total its profit reaches the upper echelons. The organizations can achieve all these above mentioned objectives, when it has good and importantly quality products or services to offer, then effective distribution strategies, good expansion strategies and finally optimal Leadership. All these aspects, if formulated and implemented effectively can elevate any organization, but if these aspects are not put into operation, the survival and success of the organization will be doubtful. So, this paper will analyze how the organization of Thorntons implemented all these above mentioned aspects or strategies from its origin to the year 2000 and from 2000 to the present day Thorntons, the largest manufacturer and retailer of specialist chocolates in United Kingdom, was founded by Joseph Thornton in 1911. His two sons, Norman Thornton and Stanley Thornton started working in the shop and aided him in retailing, devising recipes, and in the manufacturing process. The combined work of the family members provided their business a good impetus. Good flow of customers increased their profits and also their visibility, so they named their business after their family name. To increase their range of chocolate products, Stanley and Norman Thornton visited Switzerland in 1953. There they intend to find a good chocolate maker, who could make original and tasty chocolates. They visited Basle School for Swiss Chocolatiers and there they found Walter Willen, a capable student who only created some of the original recipes for Thorntons’ Continental chocolates. The Continental chocolate is the product range that was to become the largest-selling specialist assor tment of chocolates in the UK. After functioning for more than half a century at Sheffield, Thorntons moved to a purpose built modern food and chocolate production facility at