Marketing Mix Easyjet vs Klm - 3476 Words

Airline Assignment Table of Contents 1 Brief history of Easyjet 3 2 Brief history of KLM 3 3 Marketing Mix (7P’s) 4 3.1 Price 4 3.1.1 Price List 4 3.1.2 Allowances 4 3.1.3 Discounts 4 3.1.4 Payment period 5 3.1.5 Credit terms 5 3.2 Product and services 6 3.3 Promotion 7 3.4 Place 8 3.5 Process 9 3.5.1 Check-in 9 3.5.2 Boarding the plane 10 3.5.3 Customer support service 10 3.6 Physical evidence 11 3.7 People 11 3.7.1 Management 11 3.7.2 Managing Board. 12 3.7.3 Employees 12 3.7.4 Co-creation and C2C 14 List of References 15 * * Brief history of EasyJet EasyJet Airline Company Limited is a British airline with headquarters in London Luton Airport.†¦show more content†¦KLM You can pay by credit card when booking a ticket at KLM.com. After you have selected your flight, choose ‘credit card’ under the payment options. Next, select the organization that issued the credit card. Enter all necessary details and confirm your booking. Once your payment has been authorized, you will be sent an e-ticket by e-mail. Credit terms EasyJet Any EasyJet passenger who has made a booking and subsequently finds that lower fares (when taken together with all applicable charges) for the same EasyJet flight have become available will be refunded the difference as a credit against future flights on EasyJet. KLM Business-oriented travel agents and corporate accounts are encouraged to use credit terms. Currently, these services are solely financed out of the merchant fee. In other words, KLM as the merchant is financing the added-value services of the credit card companies towards the corporations and agents. This unbalanced distribution between costs and added-value services is the driver for levying a credit card surcharge for the lower-yielding tickets. Product and services EasyJet Since 1995 EasyJet has grown from offering two routes to Glasgow and Edinburgh to now offer 89 routes from 36 European airports. 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